17 Oct Why Stationery is an Important Factor in Business Success
Blog
Why Stationery is an Important Factor in Business Success.
Every business requires the right stationery for it to run its services successfully. Objects like business cards, letterheads, paper, pencils, pens, and calculators ensure that your employees are able to carry out their duties seamlessly. But more importantly, is the ability to use these stationery items as marketing tools to promote your business.
You can brand them in such a manner that they are visible to prospective clients who visit your office. You can even give them out freely or at promotional events to help spread your business.
Stationery is an important factor in business success. Here are eight reasons why.
#1: Project company image.
To attract and maintain clients, you must establish trust. This is something that business stationery can help you do. You can use it to positively depict the company image, bringing out the much-needed professional look.
People have a tendency of judging your business based on how it looks. An out-of-date image is likely to make them perceive that your products or services are equally outdated. Simple changes to your brand image are all you’ll need to increase profitability.
Business stationery is more than just having a letterhead. Your company’s letterhead is a powerful resource that can take your business to the next level. It involves every piece of paper that the company uses to communicate with your clients and employees.
This means that if you brand your calling cards, shipping labels, invoices, envelopes, presentation folders, calendars, and letterheads, you will be able to reach a much broader audience. This then serves to create a strong brand for the business.
A strong brand is essential as it makes it easy for customers to associate you with your products. When promoting a new product introduction, you will not spend much on marketing as you are easily recognisable in the industry. Such a brand is only possible with the use of creative business stationery.
#2: Networking.
Networking is important as it shows where to get future business opportunities. With networking, you are not interested in immediate results. Rather, it gives you the peace of mind of knowing that in the event you need a certain thing done later on; you have somewhere to turn to.
Networking works pretty well when you have long term plans to break into new markets as well as localised markets. Given that it is a personal communication and often involves direct correspondence, it ultimately creates strong business connections. Remember your goal; you want people to buy from people. They will often come to you as a result of word of mouth. As a matter of fact, 90% of purchases that most people make come from referrals.
When communicating with clients and different businesses, your stationery is the first thing they encounter. The same is true when you meet a client for a meeting. There is a high chance that you will hand them a business card. Quality stationery is a powerful form of introduction and sets a positive image for the business.
One thing you must know is that this card will remain with the client for a long time, even after the company representative has left. With custom stationery, you will show your partners that your business highly values them.
#3: Professionalism.
Printing labels incorporated in the business letters will ensure that all business communications ooze with professionalism. Your stationery must be well designed for it to have a professional look. It must be a reflection of the code of conduct established by the company. This is the most effective way to set the right path towards achieving the desired business personality.
Professionalism is a vital ingredient for long term success in the workplace. It doesn’t matter the size of your organisation. How you interact with your customers and business partners is important as it influences their perspective about your business. For that reason, you ought to have a professional appearance that conveys a positive image of the company.
Printed labels are very easy to implement theoretically. Working with edirect, we’ll help you determine the set of stationery you want to use and design it with your preferred imagery. As most organisations grapple with regular notifications to their employees to act in a certain manner, the stationery will help send the right message to them. The impression created on the submitted paperwork is vital in enforcing the way you would like your business to be perceived.
#4: The power of business cards.
As a serious organisation, you cannot afford to operate without business cards because these help promote you and your brand. The essence of business cards can be seen in the fact that they have remained popular, even in the current digital era. They make it possible to convey vital information to clients and partners in a simplified and efficient manner. These cards help increase exposure and showcase you as a reliable, professional business.
The first impression lasts for a very long time. When you come across an individual who holds the potential of being a great prospect, the most important thing is to make a great first impression. Business cards can help you achieve this in a tremendous way. The cards may appear little but are powerful in deciding whether or not the receiver will be interested in working with you.
A well-designed business card ensures that it has a call to action. Your main intention for distributing these cards is so that the receiver contacts you later on. There is a lot going on, and the people you meet might forget you long after you are no longer in touch. However, with business cards, they may be prompted to remember you and may contact you via email or your company’s website.
It might take them some time but be sure of a call coming through as long as you impressed them. The business card never fails in accomplishing its job to remind them of your business.
“Let our graphics team design custom stationery that showcases your business.”
#5: Stationery as a marketing tool.
Every business must market its products. This is the only way to let the world know about what your business offers. Doing so also ensures that you stay ahead of the competition. For that reason, using the services of a digital marketing company like edirect can ensure you company stationery designs are illustrated to the highest level.
Our stationery design team produce materials that will fulfil the longer-term goals of your business. It’s vital to keep in mind that you are not simply creating stationery with no underpinned meaning. Rather, we are designing the face of your company. We need to characterise this in an expert manner so that it portrays features which market you in the best possible light.
There are two key things that professionally designed company stationery achieves – first, brand identity, and second, pride. Brand identity involves creating a name for your company. This is a crucial marketing component as it gives business clients and partners the image they ought to have about your company.
Pride, on the other hand, goes hand in hand with brand identity. If you have an easily-recognisable company, you will earn respect in the industry. This impacts employees in that they feel proud to be associated with your company and the whole workplace environment. In the long run, having an engaging brand identity can increase your company’s productivity, enhancing your organisation’s position, propelling it to the next level.
To use stationery as a marketing channel, always start with vital elements like business cards and letterheads. As your business grows, expand your scope to other stationery such as note pads and pens. Some may view these ideas as being insignificant, but even the slightest action in marketing is enough to give you an edge over your competition.
Business stationery is a great opportunity to set you apart from your competitors. Your company profile is much more than just the logo and name you display. Just as important is the different colour schemes chosen. These can dramatically alter and support the brand identity that you’ve most likely spent such a long time building.
Therefore, you ought to get all your business stationery assets depicted correctly. Using edirect’s professional graphic design team, we’ll propel your company’s standing, reinforcing and elevating your company’s position in your chosen industry.
#6: Ability to customise stationery.
With edirect, it’s possible to have your stationery designed in such a manner that it meets your specific business needs and desires. We’ll help you select the perfect colour combinations, patterns, and images with flawless implementation, so they all appear just as you want them. We’ll meet all the agreed specifications, so your business shines. All that is required is for you to share your specific requests with our team, then together we can create something special.
Customisation is important as it gives a personal touch to your stationery. This way, you are able to illustrate your company values and the image that you’d like to convey.
When people talk of customised stationery, they mostly think along the lines of sticky notes, notepads, pens, pencils, and business cards. These are essential components of everyday stationery. Whereas some organisations may not have all of them, it is important to put together a collection that keeps clients interested.
When creating a collection of stationery, be sure to emphasise the most important items. This has to do with things that people often forget like envelopes, business pads, plain sheets, loose sheets, and acrylic holders.
#7: Stationery shows that you care.
Whenever someone visits your businesses for a meeting or business transaction, and you give them a branded notebook or pen, they will see and feel that they are highly valued. That’s because you invested a lot of time and money to have the stationery prepared. Paying attention to every detail within your stationery collection is the best way to express your appreciation for your clients and partners.
At the end of the day, a business card is more than just a business card. It is a powerful networking tool that will propel your organisation to the next level. While at networking events, you can quickly hand them over to the participants as a way of welcoming them to your business.
Thus, you have to express the love for your business by coming up with the most intuitive designs. At edirect, we have a design team that can bring any idea, plan or design strategy to life.
#8: They are easy to use.
Business stationery provides business owners with a wide range of ways to use them. Whether you have letterheads, compliment slips, business cards, or correspondence cards, you can never lack ideas on how to put them into use.
The bottom line is that you should not be discouraged by the naysayers who think that establishing impressive business stationery is a waste of time. Take the lead, and you will be amazed by how much change you can make in your industry by utilising professionally designed stationery to create strong, lasting impressions. Set the pace for others to follow!
Get professional stationery designed.
Having understood the essence of stationery to business success, you might be wondering where you can get customised stationery branded by experts. At edirect, we have a team of dedicated and experienced designers who are sure to build you an attention-grabbing brand. Get in touch with us now and take a look at our diverse portfolio and see how we have helped others to strengthen and market their brand to the world.