30 Jan Tips for Making Your Social Media Marketing Campaign Successful
Tips for Making Your Social Media Marketing Campaign Successful
You dropped a ton of cash into the business, developed the whole infrastructure, and now you are ready to start meeting the consumers’ needs. The only thing that you have to figure out is how to get the word out. In today’s world, even a child could tell you that the answer to that question is social media. With most of the world present on a few large platforms, you have the perfect venue to pitch your products to the world.
However, with so much content present online, one has to make sure that they do it in a way that makes them stand out. Simply creating social media content is not enough. You have to bring something into the mix that attracts potential customers to your products in throngs.
Achieving those goals requires overcoming several challenges and taking steps that make you go viral! This could have been a wild goose chase, but thanks to big data, you can measure everything you need to develop the right strategy. Using the right tools for marketing your products, creating convincing content and then using performance matrices correctly can lead to breakthroughs. Not doing so can also lead to a complete waste of time and resources.
To make sure you are on the right path, develop a strong strategy that covers all the major focus points. To help you out, we are sharing the major areas that you should consider to develop a successful strategy.
Determine your targets
All well-prepared strategies have one thing in common; they start with the development of a solid plan. Just like you would plan for any other aspect of your operations, social media marketing also requires planning. If you plan on selling clothes, but you ask a car salesperson to do it, then you are going to fail.
Thanks to the centuries of research on how businesses should be run, we have come up with methodologies that show great promise. When it comes to setting your targets, using the SMART strategy has always shown success. Your social media marketing strategy needs to be:
- Specific: You have to know exactly what you want to achieve with your strategy. Vagueness will lead to confusion, which will lead to bad decisions, which will lead to failure.
- Measurable: Make sure that the targets you set can be measured in some way, be it numbers, percentages or any other way. Being able to say “we achieved x percent of our target” is what you plan for.
- Attainable: Nothing is perfect, and that also includes your performance. There is always a chance that you will hit a snag, so make room for that in your plan. Having idealistic goals that you end up failing to achieve will only lead to demoralisation.
- Relevant: Your strategy for social media marketing must align with your overall targets. You have to figure out what you want, be it increasing website traffic, generating more sales, building a brand image or anything else.
- Timely: You are only as successful as you are punctual. Setting timelines is important for ensuring efficient operations, and it goes for social media marketing as well. To make sure you meet your deadlines, always breakdown the larger objective into smaller, more manageable chunks.
We must stress the importance of this step. What you do at this stage will determine whether or not your whole strategy can meet its targets. Now let us see what else can help you make your social media marketing strategy a success.
Who is your audience?
You cannot create marketing content until you know who you want to show it to. This will let you know what kind of message you want to portray. Whether it is for an elderly section of the society or youngsters, the message tone will be completely different. You have to find a way to resonate with your audience and make them feel that you understand them.
New businesses can do this by conducting market research, looking at what competitors are doing and measuring the response they see from the market. This can help you a lot in finding out what your Unique Selling Proposition (USP) would be.
When running a business, one of the best ways to do so is by looking at the data you already have. Look at what your customers are saying about your products and what the general perception is. Find out what the problem areas are and make them a key target of your strategy. You can also get more insight into the tone that you would use by talking to your customer reps.
These people are your first line of communication and can share with you the most accurate data on customer feedback.
How to approach the audience?
To make sure you get your message to the maximum number of people while retaining relevance, you need to select the right social media platform. A lot of businesses think that a bulldozing strategy is the best way of approaching customers, meaning that they should go all out on all platforms.
This thinking can lead to a lot of spending, which is wasteful in the long run. Each platform has its major user base, and you have to choose the right one to gain maximum benefit.
“We understand how to execute a successful social media campaign. here we explain how.”
For example, if you want to market something that everyone can use, Facebook is your best bet. Similarly, if your target is a younger audience, platforms like Snapchat and Instagram would work the best for you. For businesses that are providing services to other businesses, a professional platform like LinkedIn could prove to be very effective.
You should also take a look at what the competition is doing and from where they are getting the best response. This would require taking a metaphorical shovel and doing some deep digging, but it would be worth it in the end.
Using the right resource
Remember how in the beginning we talked about using a car salesperson for selling clothes? That is a very important part of building your strategy; making sure the right person is in charge. Like any project, social media marketing also requires a driver who knows where they are supposed to go. To make sure you develop the right strategy and take the right steps, you need someone fit for the job.
Being fit, however, does not mean having the term “social media manager” slapped on the CV. You need to find someone who has the experience relevant to the product that you are planning to market. Someone who has an idea of what the market is like for that particular product and can use that to develop a relevant strategy.
In addition to relevance, you also need someone who can devise sound strategies. Like we said earlier, your targets need to be measurable, and that is something only an experienced person can do. Also, take a look at the results that your candidate has created during previous assignments.
It will give you an idea of how effectively this person can utilise company resources. Last but not least, find someone who has the “charisma” to sell the product and become the poster child for your product. Having that level of compatibility will hugely improve your chances of success.
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Bring in influencers
With so many products to look at and choose from, customers nowadays rely highly on the feedback of users. So much so that they often buy products that they don’t even know of just because they heard it from someone they trust. This is the kind of work influencers do on social media platforms. To make your product successful, you have to have a human element, and having a strong link with influencers related to your niche is very important to achieve that.
Your target is to spread the word to the maximum number of people and influencers with followers in the 100k+ range. You will need to make sure you meet their demands reasonably and provide some sort of incentive to make them willing to spread the word for you. A lot of pages are doing it professionally now and can provide you with standardised rates as well.
One of the most successful platforms for influencer marketing is Instagram, as it has the highest return rates. A pro tip for you would be to focus more on stories instead of actual social posts as they take the viewer’s full attention and create a much bigger impact on your sales.
Make your own audience
When talking about social media marketing, it is pretty obvious that you need to create your own presence as well. Having dedicated pages on all platforms will let you talk directly to your current and potential customers. It also allows you to humanise your business and bring a personal touch which can be very rewarding.
You can increase your follower base by reaching out to your customers and make repeated announcements for people to follow your pages. You must bring in as many followers as you can to create a large enough advertising base. Another way of increasing followers is to place social media ads on the platforms discussed earlier.
Once you start gaining an audience, don’t just leave them be. You do not want to look like a mindless machine posting content without any engagement with the audience. Such strategies tend to drive away your audience very quickly. Once you start posting, keep a lookout for any responses you see from your customers and help them out in any way possible. Quite often, the very smallest of interactions can lead to you gaining new customers.
The best thing about social media marketing is that you get to see results on every avenue in a way that can be measured. Social media platforms provide incredibly detailed dashboards to companies using their advertising services. You get to know exactly how well any advertisement of yours performed at any given time.
The amount of detail it provides you regarding your audience is comprehensive. You will get to know the number of followers you gained, the number of likes and comments you got, the number of people who clicked through your advertisements, sales conversions, lead generations and so much more!
This is a great resource to not only make adjustments to current campaigns but also plan new ones for more effectiveness. Not using this potential gold mine to the max is quite simply a dumb move, one that you want to avoid at all costs!
What’s the next move?
The tips shared here can be of great benefit to you if you know how to implement them. However, it is a stark reality that a lot of businesses simply cannot put in the required effort to take these steps effectively. In such cases, having professional help can prove to be very beneficial, and edirect’s social media marketing services can have a positive impact in this regard. Get ready to take your business towards consistent growth right now!