Target an audience that has shown an interest in your products and services. Remarketing is an incredibly strong online marketing technique.
Remarketing is your second chance to connect with those who have previously interacted with your website or app. By strategically placing your ads in front of these audiences as they browse Google or partnered sites, you maintain your brand awareness and can give them a gentle reminder to make a purchase.
No matter your goals, whether you’re wanting to drive sales, increase registrations or promote brand awareness, remarketing is a crucial tool in your advertising tool box.
When using remarketing, you need to select the audience you’d like to target. There are an infinite number of ways to target these audiences. This could be based on the product page visited, the amount of time spent on site, number of pages visited, demographic and geographic targeting, and more.
The benefits of remarketing are plenty, such as, prompt reach/well-timed targeting, focused advertising, large-scale reach, efficient pricing, easy ad creation and campaign statistics.