With over 1.4 billion users, Gmail is one of the most popular email services available on the internet. If you want to take advantage of the vast opportunity presented to you by being able to advertise across the Gmail interface, then you’re in the right place.
With three ex-Googlers on the E Direct Digital Advertising team, we are confident that our uniquely customised Gmail Ad strategies are the best in our industry, and will allow you to reach as many potential customers as possible.
Gmail ads are displayed in an interactive format, and they appear at the top of Gmail inbox tabs, whereby they can expand similarly to an email. They can include images, videos and embedded links. These interactive ads enable you to engage with potential customers in a more personal format, and you still only pay-per-click on your ad.
Gmail ads are especially good for raising brand awareness, and encouraging potential customers to actively search for your brand. Google is able to target customers based on combined data from Google Chrome, YouTube and other services. This data allows advertising to potential customers based on their interests, habits and intent, as well as advertising to existing customers via remarketing lists.
Similarly to Display campaigns, the targeting options also include:
Custom Affinity audiences
– targets customers’ interests and habits, to make them aware of your business. Here you can choose specific websites that potential customers might visit, such as competitor sites or blogger sites.
– targets customers who are already in the market, which means that they’re researching products and are actively considering buying a service or product similar to yours. This takes into consideration where customers are in the buying process, and targets those who are most likely to buy your product/service as and when they click on your ad.
This kind of targeting includes categoric interests, for example, “Sports & Leisure”, or “Financial & Business Services”.
It can also be narrowed down to be more specific, for example, “Football” or “Investment Planning”.
– This requires choosing words or phrases that are relevant to your product/service so that ads can appear to customers who are interested in those terms.
You can also target by location, demographics, device and more!
In addition, Gmail allows you to save ads to your inbox, which is convenient for people who are interested in your services but perhaps do not have the time to look through the email right away.