11 Feb PPC Hacks No One Tells You About
PPC Hacks No One Tells You About
PPC, or Pay-Per-Click, is a digital marketing technique for online advertisement. It is a way advertisers reach out to their target audience by using specifically targeted ads. In this model, the advertisers pay only when someone clicks on their ads. This way, you can bid on search engines through powerful keywords making sure that you rank and earn the search engine result page or SERP.
The roots of Pay-Per-Click marketing started in the early 1990s when Yahoo prevailed over the search market through the introduction of Planet Oasis. Then tech giant Google took over the search engine results when it launched the CPC Adwords in 2002. Since then, Google has become a rover working on balancing customer needs and high-quality advertisements.
As the PPC marketing grows, more clicks on ad visits and websites have drawn attention towards integration with consumer journey.
What are the Different Strategies Used for PPC Campaigns?
You cannot just rely on organic searches and visits because it may take a long time until your website reaches the desired level of organic hits. Before leveling up, you need to think carefully about what goal you want to achieve, and then based on that you should create a thought-out PPC strategy for your brand.
Are you going to sell? Are you planning to become one of the most trusted websites? Do you want to top the search engine results?
PPC campaigns are a model of advertising that are goal-oriented. In order for you to successfully reach out to your target audience, here are some applications to choose from.
If you are searching for something, you “Google” it. The internet has rolled out the carpet for the term ‘Google’, which means the search engine has become the go-to option for the entire world for their search needs. It has provided advertisers with an opportunity to step up and use the Google Ads tool as a platform for a wide stage of paid advertisements. Google Ads is one of the best platforms for showcasing your product to buyers.
Considered the most influential social media platform, Facebook is where people spend most of their time browsing for content. As a brand, it has almost become imperative to have your brand featured on Facebook. This is due to the availability of the audience. Hence providing a huge opportunity for brands to advertise themselves. Whenever people are online, it gives them a chance to view your brand’s ads which are targeted towards them based on their preferences.
You cannot only depend on a static medium to garner views and clicks from the target audience. Short films and infomercials are an effective format, and so, what better place for such a format than YouTube?
The popular online video platform boasts two billion logged-in monthly users and is the second most popular entertainment platform. YouTube ads come in four types – skippable in-stream ads, non-skippable in-stream ads, video discovery ads, and non-video ads.
Quora is a platform wherein one can look for answers for a range of topics . It is a platform that allows users to post questions and answers for other users to read. It is not only limited to a Q&A forum. It has also become a relevant source for marketers to promote their brands in the digital space.
Quora has a more formal activity than Yahoo Answers. Now that people are becoming more conscious and aware, they have slowly become significant for your marketing strategy, and thanks to Quora, useful for creating a PPC campaign.
“Find out what trends will be all the rage in 2021.”
What to Keep in Mind While Developing a PPC Strategy?
In PPC advertising, you only pay when a customer clicks on the ad. An advertiser cannot simply pay more to have his ad featured on the Search Engine Result Page (SERP). Advertisers are subjected to a process called the Ad Auction, wherein they bid to have their ads run on the SERP. The process is automated and allows relevant ads to appear on relevant SERPs.
Save a Budget for Bidding
PPC advertising involves bidding in an Ad Auction. You have to set aside a budget. Your costs will depend on what your main goal is, the budget and requirements will differ from campaign to campaign. Each tangible goal – brand awareness, sales conversion, website traffic or views – all will require a different PPC strategy. The more expensive and elaborate your goals are, the more investment is involved. In order to have a high chance of visibility, your content and ads need to have high relevance to the SERP.
You also should have specific locations, demographics, time, and target customer profiles chalked out for you to be able to run a campaign with a higher success rate. Be wise in spending your money on PPC marketing strategy and keep an eye on the return on investment for all the earned clicks.
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Track Your PPC Campaign
As a marketer, your work doesn’t end with just publishing your PPC campaign. Tracking and overseeing the performance is also a big part of running a PPC campaign . Tracking your campaign and its performance level will help you identify the blind spots and help you determine how else you can make it effective. You can monitor a campaign’s performance and determine the traffic inflow on your website and also keep an eye out for visitor’s activities on your page.
The goal of an effective PPC strategy is to expand your brand’s presence and visibility. PPC enables a marketer to efficiently reach out to the target audience through the use of relevant keywords.
With the use of the right keywords, display of relevant URLs, and relevant ads, one can take their brand to the right consumer and get the desired results.
Analyse a Good Impression Share
What is meant by impression share? This is the number of impression shares that you have received compared to the approximate impression shares you were entitled to have on a percentage basis. Let us say, from 50% of impression share, half of it includes yours. It is a little bit tricky to achieve a 100% impression share. Since it is a bidding game and it also depends on the kind of keywords you use, the number of bids you place, your budget, and your overall quality score.
Understand from the Point of Your Customers
The more customers click on your ad, the more visibility your brand gets. It means more people are interested in your product or service , hence, there’s a larger market potential to tap into. If you want to obtain more customers, always be a checker!
Check if your keywords are good enough and relevant to people’s search habits, remove unnecessary ads, and optimise your ad settings. Even if you have a dedicated team to run through your PPC campaign, it is still your responsibility to maintain an overview of your campaign’s performance.
It helps to look through the eyes of a potential customer. This will aid in identifying their thought process and consumption behaviour patterns. You will learn and understand what’s going through their minds, and practices that could push you to gain more potential and loyal customers.
Is There a Difference Between PPC and SEO?
Search Engine Optimisation is the enhancement of a website with high search engine results and organic website traffic. Unlike SEO, PPC requires you to pay for the traffic for every click on a particular ad. These two processes involve strong keywords for target audiences.
SEO requires good keyword-rich content to be used in websites in the form of informative articles, website content, and well-conceptualised snippets. SEO also can be used in well-crafted Meta tags and descriptions, and content pieces. You can say that SEO consists of a lot of effort to gain more customers and is more credible than PPC because it is organic in nature.
Although PPC needs a budget, it has a tendency to receive impression shares and more earnings due to the ad settings set by the advertiser. A good bidder can help a brand attain a high rank on search engine results pages or SERPs.
What are the Pros and Cons of PPC?
Before driving your digital marketing strategy through PPC, you have to be informed of the advantages and disadvantages of this strategy.
- PPC is fast. Once you have published your campaign and reached out to a team of web development experts, you can generate quick results without consuming too much time.
- PPC is controllable. Since PPC requires you to invest money along with a good bidding practice, you can control who sees your ad.
- PPC is customer-oriented. The targeting of customers is more refined, unlike other tools.
- PPC is customisable. Whether your websites perform well or not, you will have the time to make adjustments to create more interactions with your customers.
- PPC needs wise budgeting. Depending on just relevant keywords to target customers is not enough. Make sure you do not waste your money on keywords that take you off track.
- PPC needs skills. Since PPC requires both money and time, you have to look for trusted PPC agencies to take care of the optimisation of your website .
- PPC needs a power source. Though some ads offer better search results, they may not be safe on your website setting and system. There is a chance that you might be tagged as suspicious and might detect damaging software.
It is a big help to ascertain the best strategy that you need for your business. Fast, reliable, and satisfactory return on investments will definitely reward your efforts and take your business to the next level. PPC does not only help you build your brand but also create a more sustainable yet dynamic market curve for a brand to capitalise on. It helps generate visibility and improve interaction with the target audience.