CASE STUDY

Mawfoor

Mawfoor is a rising luxury fragrance online store. They have an extensive inventory of the most luxurious scents made with the most premium of ingredients.

Mawfoor has carved a niche in the industry by offering scents with stunning aesthetics, lingering rich fragrance, and an affordable price tag. Mawfoor offers an Avant-Garde experience for perfume enthusiasts.

the brief

Mawfoor reached out to Edirect to create their website and help with digital marketing. Being a newcomer in an intensely competitive market, Mawfoor wanted us to create a sophisticated and attractive website that’ll appeal to their target audience and encourage them to make purchases. They primarily wanted to focus on offering a quick and easy shopping experience. We wanted to design a website that appealed to their target demographic, pulled in new visitors, and increased revenue within 3 months.

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scope of project

Exclusive, elegant, and user-friendly web design

the challenge

Mawfoor reached out to us to help them create an attractive, sophisticated, and fully functional e-commerce site to sell their luxury perfume products. We had to create a site from scratch that appealed to the target demographic and offered a seamless user experience. We wanted to ensure that the client stood out from the rest of the competition. We wanted to establish a simple user interface, an attractive product catalog, and a secure payment system integration.

the solution

After studying the target market, Mawfoor’s product catalog, vision, and brand values, we held a lengthy discussion with the business owners. There was a lot of back and forth, but ultimately, we settled on the design of the new site. Edirect team of web designers, copywriters, and SEO and marketing specialists took charge of the project. Using WooCommerce capabilities, we built a fully functional online fragrance store. Additionally, the website was redesigned with a particular focus on user-friendliness and simplicity. The CCavenue payment gateway was integrated correctly and tested numerous times for customers’ peace of mind and to encourage conversions.

On the marketing front, intense research of competitors and target audiences was done, along with keyword research. Using the derived information, short and eye-catching advertisements were created for Google Ad and Facebook Marketing campaigns. We particularly ensured that the keywords were not generic.

the Results

Through our unrelentless effort, we created an attractive and fully functional e-commerce site before the deadline. The client was delighted, and the new site witnessed impressive results. With a user-friendly interface, fantastic web design, and a secure payment gateway, Mawfoor is now attracting more customers than ever before. There has been a considerable increase in new visitors and revenue.

Contact Us

Edirect is a British company that offers unmatched web designing and digital marketing solutions. With offices in UK, Canada, and UAE, we are enthusiastic about working with anyone looking to grow their brand. Call us at +971 50 957 5877 to find out more.

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