CASE STUDY

Island Falcon

Founded in 2008, Island Falcon Property Management has the prestigious honor of being considered one of the top commercial, retail, and residential real estate companies in the UAE. For more than a decade, the Island Falcon team has provided clients throughout the region with professional brokerage and real estate management services.

Defined by their spirit for enterprise and their commitment to the culture of service excellence, the Island Falcon team continue to innovate. Their goal is to accelerate the success of their partners, clients, professionals, and entire communities by leveraging the resources of local real estate specialists. Having forged strong relationships over the years, Island Falcon are well-placed to connect individuals with the right people, ensuring a speedy and highly desirable outcome.

the brief

Island Falcon Property Management approached edirect to enlist our expertise in two areas – web design and SEO. First, they wanted us to build them a brand-new website that would provide a fresh new face for the company. The website needed to represent the company’s history, brand, and ethos. It needed to be clear and concise, easily navigable by users seeking real estate and brokerage services.

Second, they requested SEO marketing to propel their website up the rankings. They wanted to begin appearing for the search engine results pages (SERPs) most relevant to their brand. To that end, we needed to create a marketing strategy that best served their short and long-term interests.

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scope of project

Sophisticated, modern website

the challenge

Following a discussion with the client and owing to the regular contact we had with them throughout, very few challenges presented themselves. We worked closely with the Island Falcon team to create a WordPress site that clearly promoted their listings and services. A complete account of what we did can be found below.

As for their SEO requirement, the main challenge we faced here was attempting to rank in a location such as Dubai. In Dubai, the market is very competitive, so we needed to find a solution that would really push their keywords to give them a change of ranking.

the solution

For the website, as stated above, we built a WordPress site that presented the listings and services offered by Island Falcon. The design is modern, professional, and engaging. The Island Falcon branding is clearly displayed, and there’s a particular focus on elements that help to convey their ethos. We also took the time to create a specific custom post type (template page) for the property listing using advanced custom fields.

Thanks to this clever functionality, any changes made to the property pages can be completed in one place and will then display on all other property pages. We also incorporated a search functionality to allow users to quickly lookup tailored property listings.
For SEO, our goals were to rank their top ten keywords and specialist keywords. These would be specific to the property management, real estate, sales, and lettings sectors. To achieve this and to overcome the challenges mentioned above, we provided them with a full SEO service. This included:

  • Creation of Dedicated Landing Pages and Other Content Writing
  • Google My Business Management and Optimization
  • In-Depth Keyword Research

Overall, the client was very satisfied with the look of their brand-new website. Some minor changes were made here and there before the project was finally signed off as complete. As for SEO, the process is, of course, on-going, though we already see positive results with projections that are looking very optimistic.

Contact Us

At edirect, we welcome the opportunity to work with any client needing a new website or to start a brand-new SEO marketing campaign. If you would like to learn more or have a chat with a member of our team, call our office in Dubai today on +971 50 957 5877.

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