CASE STUDY

blue tree clinics

Blue Tree Clinics is a clinic that was originally founded in Calgary, Canada in 2000 under the name of the Chiropractic Health and Physiotherapy Clinic. In 2004, the company rebranded and soon after made the transition from Canada to Dubai. Today, Blue Tree Clinics provides a multi-service approach to help patients achieve optimal health. Utilizing the latest technology and up-to-date techniques, they provide solutions which cater to the specific needs of the individual.

Services provided by their team of fully trained and certified specialists include but are not limited to: Orthopedics,Dermatology,Chiropractic Care, Aesthetic and Laser Treatments, Plastic Surgery.

Their vision is to provide patients with exceptional care and leading medical facilities that push the envelope on what is possible.

the brief

A while back, Blue Tree Clinics approached edirect eager to discuss ways to promote their clinic and services to a wider audience. To achieve this goal, they wanted to be found in more search results and to have a website that better reflected their brand’s identity. Our team recommended a combination of a new website and on-going SEO services that in tandem would help increase click-throughs and promote awareness of their services and clinic.

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scope of project

Web Design, SEO

rebuilding brand and increasing exposure

the challenge

At the onset of this project, it became clear to us that the biggest challenge in terms of the website was the level of customization required. For a WordPress site, customization of this level can be tricky and is often better suited to a bespoke website. The second challenge that we faced was attempting to rank a client whose SEO presence was already somewhat lacking.

We needed to rebuild their presence to better enable prospective patients to find their website more easily through Google’s search engine.

the solution

For the website, our team worked closely with the client carefully tailoring each aspect to their specific requirements. Great care and attention were paid in particular to the customization. We utilized a range of tools and add-ons in conjunction with our expertise to really push the boundaries of what was possible. Furthermore, our team structured each treatment page and treatment sub-page to make the site more accessible to site visitors.

Any content that was written was passed along to our web team who oversaw its implementation. This ensured that customization, as well as the overall tone and layout of the website, remained consistent throughout.

From an SEO standpoint, we created all-new treatment pages and treatment sub-pages from scratch. Existing pages were tidied up and expanded and new pages created with unique content to help rank the site better in Google’s search engine. Keywords were also added to help with search viability, and the inclusion of additional information made each page far more informative than they had previously been.

The content has helped to increase the authority of the website and build Blue Tree Clinic’s online presence and increase the number of click-throughs as a result. Today, more and more people are landing on their website and choosing to get in touch to inquire about Blue Tree Clinic’s services.

Contact Us

At edirect, we’re more than happy to work with any client that is looking to create a new website or improve their SEO rankings. If you have any questions or require additional information, give us a call today on +971 4 243 8653.

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