19 Sep How to Nurture Your Startup in Dubai with Social Media
How to Nurture Your Startup in Dubai with Social Media
The right social media strategy can help nurture your startup in Dubai. When approached correctly, it can skyrocket your sales as more and more customers are drawn in. On the other hand, careless actions can easily lead to distraction, taking away much of your business time. For that reason, you need to have a better grasp of how you can exploit Facebook, Twitter, Instagram, among others, to grow your business in Dubai.
How to nurture your start-up in Dubai with social media?
The power of social media cannot be underestimated. A bigger percentage of your customers spend most of their time on various social platforms including: Facebook, Twitter, Instagram, LinkedIn, among others. That’s why your business has to be proactive in leveraging this huge market base.
Startups have a great chance to grow based on social media. Why is this the case? Because when it comes to social sites, the playground is even. This is the only place where you can position yourself as though you have been in the industry for years, even though you may have only launched less than a month ago.
Why social media matters
edirect has been at the forefront of insisting that businesses should make use of all social media channels if they are to grow. We offer various social media services like social shopping, social ads, and dynamic reporting because we know social media matters.
There are a wide range of reasons why social media is so important. It is the most effective marketing tool available. It not only yields great results but also requires lower investment compared to the traditional marketing approaches. The results from a social media campaign are also measurable using different statistical tools.
Social media platforms are the most effective ways to connect with your audience at a more personal level. You can send them direct messages via their Inbox at the same time as keeping them entertained with engaging content. While Facebook, Twitter, and Instagram dominate much of the social space, Pinterest and YouTube present a whole new set of social audiences. Each of these can be exploited for marketing purposes.
As much as we all know that social media is key to the success of a business in the UAE and beyond, it is still mesmerising to see that not so many start-ups have made effective use of it. Whether you are a small or large business, the chances to grow based on these platforms are immense.
In case you need help with your social media strategy, feel free to contact edirect for a way forward. We have been in the industry for long enough to know how to implement Influencer Advertising. Below is a breakdown of how start-ups can make use of social media.
#1: Understand your goals
You cannot make good use of social media if you do not have an understanding of what you want to do with it. Therefore, the very first step towards nurturing your start-up in Dubai with social media is to have a list of goals. The mistake that most people make here is to try to accomplish everything at once. Instead, break down your goals into manageable pieces.
Some of the goals to keep in mind include:
- create brand awareness: This involves making your new brand well known by the target audience. The approach here would be to regularly post interactive content until the audience becomes familiar with your products and brand name.
- lead generation: You may want to generate leads which you can follow up for a successful sale and conversion to repeat customers. The idea is to publish content that can attract a certain audience, then watch their interaction with your posts. These would be redirected to your website or blog. From there on, determine what else you want to do with them.
- acquire customers: The goal to generate leads goes hand in hand with getting new customers. If you have the time, you could actually combine the two and execute them simultaneously.
- content distribution: Your social media strategy must also be fueled by interesting content that can keep the online world talking. The focus here is coming up with quality content presented in an engaging manner. If you publish great content, you give people something to share which, in turn, makes your business trend.
Once you have determined your goals, you can now choose the platforms that would best help you achieve these goals. Be open minded so that the platform selected conveniently matches your startup.
edirect Dubai – for all social media marketing services.
#2: Choose the right channels
The channels you choose must be guided by what type of startup you are, the target audience, and your goals. As you are starting out, do not make the mistake of trying to be on each and every social media site. Begin with 2 or 3 platforms and then as you grow, you can move on to the other sites.
With Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn recording millions of visits each day, one may think that it is hard to choose a particular platform. The truth of the matter is that it is not as hard as you think.
Once you have factored in the three elements discussed above: target audience, type of business and your goals, the right channel should be clear. If you are still having difficulties with that, just contact us and we will be glad to talk you through the options we offer to get you started.
#3: Publish engaging content
Your posts must be fresh and engaging. If you publish something that successfully strikes a chord, there is a high chance that it will be shared. The more people share it, the more your business is known all over and gets new customers.
For example, if you have chosen Instagram as your primary channel, put together high quality images with interesting quotes. Do not just repeatedly share the same image over and over. This does not mean an image which was shared last week and had thousands of reactions cannot be shared one or two weeks later on.
#4: Be consistent
Thumbs up! You have determined the right channel for your start-up and are ready to begin making it big. One thing you must know about the users of these platforms is that they take note of how regularly you publish on your account or page. For them to come across your content time and again at a regular interval, you will need to have a successful social media campaign.
You could decide to specify the times when to publish. Even if you create content much earlier, you can schedule it until the determined time reaches. Never make a mistake of being late.
Consistency not only creates a positive impact on the audience but also on the social media platform’s search algorithm. It would consider you a serious user and will often showcase your content to the users with some priority.
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Logically speaking, if you have a consistent publishing pattern, you will soon find much of your content spread all over the chosen platform.
#5: Start and social conversation and stay with it
When you have a conversation with your audience, they develop a relationship with you. Most people have the tendency to start an online conversation but end up not staying in it. Rather, they let the audience keep on pushing it further. That is a poor strategy!
When you begin an online conversation, be ready to answer questions and make comments. It lets your audience know that their feedback is valued and that they can successfully execute a business with you. Never bypass a comment, whether neutral, positive or negative. This is the only way to have a relationship on social media platforms and convince them they can trust what you are offering.
#6: Get local
Do not think that social media is all about going international. As a matter of fact, there is a huge local market here in Dubai that is yet to be fully exploited. You can use a tool such as Survey Monkey to learn about local demographics. Use the knowledge gained to set up surveys and integrate them on your social media.
The local market is one that is sure to enhance the growth of your start-up. While the international community may have some challenges getting to understand what you are offering, locals probably have interacted with you offline and will have an easy time trusting you online.
As you can see, making it as a start-up in Dubai is much easier than you may think; as long as you incorporate social media as part of what you do. Why should you be trying so hard when the internet is here to simplify things for you? Furthermore, a business with a strong social presence is treated with more respect and is bound to get greater sells.
Need help with your social media strategy?
Sometimes running a successful social media campaign can be a hard thing to do, especially if you have never done it before. That is why edirect seeks to make things easier for you. We provide a wide range of social media services which are sure to take your business to the next level.
As a start-up, you have so many other things to take care of until your business stabilises. In the midst of all this chaos, it can be quite easy to ignore social media as you do not have the time for it. When you approach us for such a service, our social media team will be sure to keep your account updated with fresh and engaging content related to your online business. We interact with your users so that they know you value them.