16 Apr E-commerce: Your Economic Saviour During The COVID-19 Pandemic
E-commerce: Your Economic Saviour During The COVID-19 Pandemic
As a result of this pandemic, people are being forced to isolate at home in order to prevent the spread of the virus. Therefore, brick-and-mortar businesses have no one to sell their items to anymore. Many industries and companies, both large and small, are facing a real struggle make ends meet, and many are facing an uncertain future.
Under this worrisome scenario, consumer behaviour has also been forced to change. Since local stores are mostly closed, people have started to migrate to online consuming and e-commerce sites to purchase their products.
Are you one of those business owners that have been affected by the pandemic? And are you, therefore, worried about the future of your store? Since local stores are mostly closed, people have started to migrate to e-commerce sites to purchase their products.
e-commerce – the key to reactivating and sustaining the economy
E-commerce can be your economic saviour during the COVID-19 pandemic. Whether you already are the proud owner of an e-commerce site or not. Here at edirect, we want to help you get back on your feet and build a nice bulletproof strategy. We want to help you not only overcome this global economic disaster but to conquer it as if it was never there to begin with.
There’s absolutely nothing more convincing than actual scientific data. One study conducted by The Drum in March 2020 showed that “Some industry sources are predicting annual advertising growth rates in China will fall from 7% growth in 2020 to 3.9%.”
“This forecast was also based on seeing a slower performance on ad spend growth in 2019, as well as the likely pull back on spending from some brands. Sources said that despite this, there are still areas of strong growth and are forecasting e-commerce advertising spend to grow by 17.7% and social media spending to rise by 22.2%.”
According to Divante, many e-commerce categories are benefitting from a rise in sales and demand due to the pandemic. Such sectors include grocery, food, delivery, cosmetics, fashion and apparel, luxury, insurance, healthcare and more.
Business Insider also jumped in on the analysis conducted on user behaviour during this virus and published an article which suggests that e-commerce is highly likely to experience exponential growth. This is because people are spending more time inside their homes as a result of social distancing and the quarantine.
Some of their data indicated that at least 74.6% of US internet users would be highly likely to avoid big congregation sites, such as supermarkets, shopping centres, and malls under certain circumstances. These included if the outbreak in the country were to take a turn for the worse. Also, over half would stop going to these shops altogether.
And what happens once the pandemic ends?
We know that launching your business online, especially if you didn’t have it running before the pandemic hit, can be incredibly time-consuming and stressful. However, the benefits of e-commerce won’t end after the outbreak.
Joakim Gavelin, founder of Detail Online, was quoted as saying: “During lockdown, the focus is on the main essentials, but this report indicates that all the major e-commerce categories will bounce back to even higher levels when the epidemic has passed.”
What is more, Gavelin went as far as to say that 2020 is not yet lost. There’s an incredibly big potential for brand owners to increase their sales via E-commerce. And would you like to know the best part of his finding?
Gavelin added: “This report tells us that the change in consumer behaviour that many expected to take three to four years is instead happening in a few months. To be a winner in this, you need to have as good a control of your products online as you would at a physical retailer.”
Have we convinced you? Great! So, here’s how you can make the best out of this situation.
“e-commerce will help your business thrive, even during uncertain times.”
Let e-commerce be your economic saviour during the covid-19 pandemic
If you don’t have an e-commerce site yet, but you want to jump on the wagon, we can help you! With your physical store closed and customer numbers dwindling, time is of the essence. Every second that goes by, every day that passes, is yet another missed chance to rise above from this international crisis we are suffering.
This is why at edirect, we want to help you side-track all the various pitfalls that tend to occur during the creation of a successful e-commerce website. We specialise in building e-commerce websites from scratch, so you can always trust in our capabilities. But, have you ever heard of an e-Commerce site before today?
what is an e-commerce website?
E-commerce stands for ‘Electronic Commerce’. This is a general term that refers to all types of online financial transactions. An e-commerce website is a site through which you can carry out your online transactions. You can use it to sell both products and services. Regardless of your expectations, we always like to go a little further than any other company by focusing on top-notch e-commerce web development.
This is the kind of service that our leading web design company proudly provides the UAE as well as clients worldwide.
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do you already possess an e-commerce website?
Because most businesses will have to migrate online in order to keep their livelihoods intact, you will need to make sure that your e-commerce site stands out from the rest.
How can you do that? Here’s a list of helpful suggestions to get you started:
- Start by determining which products are in higher demand at the moment. Make sure to showcase them at the top of your “products” page.
- This is a good time to ensure that your landing pages, as well as your linking structure, are working well and flow smoothly in order to assist the buying process.
- Manage your inventory closely. Make sure you don’t run out of your best-selling products.
- Hire an efficient shipping company. You definitely want to cover as much distance as possible in order to reach more potential clients.
- Include a live chat option on your website or at least a way in which your clients can reach you 24/7.
- Make sure your website ranks high in the search engine results (SEO).
Overall, on the backend of your operation, what you should be looking at is a strong, fluid, user-friendly e-commerce website. This will you immensely in creating a strong digital marketing campaign.
Place emphasis on great search engine optimisation (SEO), and analytics (to measure your campaign’s reach and conversion rate). You also want to consider areas such as Pay Per Click (PPC), ads on Facebook, or whatever social media platform you’re on, and good content marketing.
If you’ve never taken on digital marketing campaigns before, or if you simply lack the time to pull it off yourself, we offer a full service. This can include SEO, PPC, e-commerce development, CRO, social ads, website hosting, and more.
We know that the budget might be tight for you with this crisis but investing in these tools can dramatically impact your business for the better. E-commerce is a great way of navigating these difficult times. Your competitors won’t waste any time, and neither should you.
Why choose edirect?
We are a digital marketing agency based in the UK with offices in Dubai (UAE). We specialise in a range of marketing services, most notably e-commerce and digital marketing. We understand that the world is shifting, and we are always striving to evolve and adapt with it. We have all the tools that your business needs in order to thrive in these difficult times and beyond.
Over the years, we have helped countless companies in the United Arab Emirates (and the rest of the world) to fulfil their goals and realise their true potential. Our aim is to help our customers increase their revenues, run more efficiently, reach new markets and so much more.
Sounds promising? It sure is! Contact us now, and we will evaluate your needs to help you transcend your business goals.
The Coronavirus pandemic is already here, and it has come in full force, knocking us all out of our comfort zones. It is imperative that we adapt to these new circumstances and take command of our lives and businesses once more. This virus is forcing us to stay inside our houses, which is why e-commerce can truly be our economic saviour during the COVID-19 pandemic.
Whether you think your business belongs in the online world or not, you need to take action. The online world offers you a whole new chance to start over or to expand your business even further. There are truly no limits to what you can accomplish if you have a strong e-commerce website and a solid digital marketing strategy.
For those of you who have never done this before or have never even thought about owning an e-commerce website, we are here for you. We have years of experience in this field, and we can take over from whichever place your business is at right now.
Whether you need the whole development package or just a few improvements here and there, we can help you. There’s no need to fear this pandemic anymore, not with edirect here to help you out.
Contact us, and let’s talk about how we can make your business strong enough to weather these difficult times.