27 Aug Everything You Need to Know About a Digital Marketing Agency
Blog
Everything You Need to Know About a Digital Marketing Agency
If you’re thinking about taking your business online, it might be tempting to do so on your own. Perhaps you enrolled on a marketing course and now you’re feeling confident. However, even though it seems fairly simple, digital marketing takes time, effort, and solid knowledge to pull off.
What is more, if you want to achieve results as good as a digital marketing agency, it can often take longer than you might be willing to wait. So, it’s convenient to learn what an agency can do for you to help you decide. Let’s start by defining the services that an agency typically performs.
What does a digital marketing agency do?
When we talk about a digital marketing strategy, there’s no such thing as a single service. Quite the opposite. Digital marketing is broad, and it encompasses a lot of areas across a lot of channels. Typically, when you require digital marketing services, you could be talking about:
- SEO (Search Engine Optimisation)
- Content Marketing
- PPC (Pay Per Click)
- Email Marketing
- Social Media Marketing
- Video Marketing
- Mobile Marketing
And each of these areas is a world in itself. So, for a beginner, it can turn out to be a huge challenge to take on all these tools and strategies single-handedly.
With this in mind, it might be advantageous to look into the services that an agency can provide to help jumpstart your business. However, you should note that there are at least seven different types of agencies, but we will cover the three main ones highlighting the differences between each.
what kind of agencies are there?
1). The SEO agency
This type of agency, like the name indicates, is specialised in offering SEO Services. These services often include keyword research, website and backlink audits, optimisation of blogs, web, and videos.
This agency aims to help you rank as high as possible in search engine results. So, their tactics focus on organic ways to help your site achieve this.
2). Digital marketing firm
Also known as digital marketing agencies, such firms focus exclusively on digital marketing tactics and services. These services do not include PR, ads, or traditional marketing services either.
3). Social media agency
The services this type of agency offers are solely related to social media marketing. So, if you need help managing your social media channels, like Facebook, Instagram, YouTube, or others, this agency is the best of the bunch.
They also offer customer interactions with followers, and they can make contacts with influencers if you need to.
What does a digital marketing agency do?
When you decide to work with a digital marketing agency, you’re choosing expertise and professionalism to achieve the best results in the shortest amount of time. But what are some of the chores that you can task a digital marketing agency with?
Well, for starters, these agencies can take over the organic traffic growth of your website, because they are familiar with the ins and outs of inbound marketing and SEO algorithms.
They will also drive more sales faster by generating sales-ready leads. How so? Because digital marketing agencies know a vast array of marketing strategies, tactics, and techniques. This, when combined with knowledge of your particular goals, makes the customer journey that much more efficient.
A digital marketing agency will also help with expanding your brand awareness online by taking advantage of keywords and a perfect definition of your buyer’s persona. Overall, a digital marketing agency offers a comprehensive approach to marketing your business.
Because they are experts in all areas, they can tackle each with efficiency and proficiency. This guarantees success in all areas of online marketing, ranging from SEO and PPC to content marketing and PR services.
“You will have a clear understanding of which marketing agency is best suited to your needs.”
What are the pros of hiring a digital marketing agency?
Like we mentioned before, the pros of hiring a digital marketing agency to take over your online marketing strategy are efficiency, proficiency, and cost-effectiveness. You could potentially do all of this yourself, but how likely is it that you would master each area of online marketing in the same way?
And if you want results fast, this is the way to go. Think about how much you could accomplish for your business if you just delegated it to a digital marketing agency. All the time that it would take you to learn each area is time that you could invest in kick-starting your business.
However, before hiring a digital marketing agency, there are a few things you should know about your business and its market.
What should you know before hiring a digital marketing agency?
Ideally, before meeting with a digital marketing agency, you should have general knowledge about your business and its struggles. You may start asking yourself about your goals.
- Are you generating organic traffic but struggling to convert?
- You have high-value content that you offer on your website, but you don’t know how to make it rank higher in the search results page?
- You’re confused about who your audience is?
These are some of the questions that could potentially arise in your business if you’re struggling a bit with achieving certain goals.
The truth is, this is common and is why marketing agencies exist. The good news, though, is that the more you know about your pain points, the more the agency will be able to help. So, let’s tackle each potential pain point to help you understand better what your struggles are and how you can present this information to the agency so they can help.
Targeting the right audience
Some of the demographic questions you need to ask yourself are ages, gender, profession, country of residence, city, income per month, interests, likes, pains, potential objections, fears, etc.
Any agency should be able to create a buyer persona for you, but because prospects complete most of their buyer journey on their own (approx. 68% of it), you need to know them like the back of your hand. Why? Because this will allow you to produce the right content and push it at the right time to tip them over the edge and generate more sales.
Getting to know your competitors
Whatever your niche, there are always competitors, and you need to know who yours are if you want to have an actual shot at making sales. Some niches have bigger fish than others, but every market has them. And you need to know yours to compete with them for a portion of the market.
Some of the questions that you need to ask yourself to know where your business stands in regards to the competition are the following:
- Where are your competitors? What platforms do they use to engage with their customers?
- What are their strengths and weaknesses, and how can you benefit from those?
- What can you offer that is different from what they do?
Needless to say, there’s a lot that can be learned from the actions (or lack of) of others. By studying their past and present, you can avoid making the mistakes they made and profit from missed opportunities.
What are your goals?
Probably the most important question of all – what are your marketing goals? This is key. If you don’t have a clear picture of where you want to go with your business, you will get nowhere. Have you ever heard of KPIs or Key Point Indicators? These will help you establish your goals and to keep track of them.
Some examples of Key Point Indicators that you can set for your business if you don’t have them already include:
- Gain 1000 followers on Facebook in three months
- Make 30 eBook sales on your website before December
- Gain 1000 subscribers for your newsletter before the end of the year
why is edirect different from other marketing agencies?
edirect is a digital marketing agency based in Dubai, UAE. It was established in 2001 by Managing Director Rudy Kazal as a company that offered web design services at the cheapest price.
However, after 19 years of service, it has evolved to offer a complete array of creative digital services, including bespoke sites. Unlike other digital marketing agencies, edirect takes its customers very seriously and makes them feel like part of the family. They work very closely with their clients, to ensure that they are completely satisfied with the result.
Aside from guaranteeing customer satisfaction, edirect likes to go the extra mile for their clients by educating them on how they are doing things and why they are doing it. They maintain constant communication with their clients over the phone, updating them regularly on their progress.
So, if you’re thinking about hiring a digital marketing agency for your business, you should definitely consider edirect as one of your top choices.
In conclusion
Hiring a digital marketing agency has some clear advantages, especially if you need top-notch services and fast results.
Many agencies offer a vast array of services, but if you need something in particular, like SEO, for example, you should consider hiring an agency specialised in this area. If you need most of the marketing services done, then you should hire an agency that offers all of them, and that has a solid trajectory in this field.
This is where edirect comes in. With almost two decades working in marketing, they have solid experience and thrive on customer satisfaction. Whatever you need, they can deliver. SEO, PPC, bespoke sites, social media management, e-commerce sites, you name it. They can do it all with expertise and professionalism.