18 Mar Digital Marketing Consultants: How They Can Boost Conversions and Leads
Digital Marketing Consultants: How They Can Boost Conversions and Leads
Advertising is all about building bridges between a business and potential customers, and that’s been a challenge for decades. These days, where the number of internet users is over 4 billion, digital advertising has become essential.
This radical shift in internet usage has changed the interactions of users with businesses and their buying preferences. Digital marketing appears as a striking way to communicate with potential customers and engage with them within the fast-paced online environment.
With so many new social media releases, analytics tools, and improved marketing strategies, a digital consultant is essential to flow with those transitions. Choosing the right professional will guarantee a thoroughly outlined plan to enhance your marketing efforts. From impressive web design that is oriented to boost e-commerce performance to social media content planning and advertising, a consultant has a primary role in the path to success.
At edirect, we are specialists in delivering front line digital marketing solutions tailored to fit every business need. But first, check the essentials to understand the basis of this modern marketing approach and how to keep your business updated with the latest trends.
What Does A Digital Marketing Consultant Do?
The shift in client behavior was crucial for the expansion of digital marketing consultancy services. Today, the online environment is very competitive, and users look for quick solutions to their demands.
In this context, businesses have to develop and apply digital marketing strategies to generate leads and successfully grow. This is when a digital marketing consultant comes into the fray to help brands get noticed and drive more sales.
These online marketing specialists have plenty of experience and skills for planning and developing successful campaigns that generate leads. Consultancy services handle all aspects of SEO, email and content marketing, and social media.
A marketing professional knows how to plan and implement successful campaigns according to your business goals, outlining specific lead generation metrics. These metrics are also called KPIs (Key Performance Indicators), and here we’ve highlighted the top five that every marketer should measure when developing a campaign.
Customer Lifetime Value (CLV)
This KPI is essential if your target is to get long-lasting business relationships. It will help you get your churn rate and keep it to the bare minimum by measuring customer satisfaction after using your products.
The Cost Per Lead Acquisition
This KPI measures how much each new customer costs compared to your marketing budget. To get this result, you need to divide the total money you invested in your whole campaign and divide it by the number of new customers.
This KPI measures the number of leads that turn into new customers. To get the percentage, you have to divide the total amount of conversions by the number of leads. Then multiply the result by 100, and you will get the lead conversions percentage.
Engagement in Social Media Platforms
How many people actually engage with your content on social media? By using this KPI, you can track and measure how your content is performing. The higher the percentage of engagement, the better your content is performing.
Bounce rates are a percentage of the visitors to your website that leave without performing any interaction, such as clicking on links or purchasing your products. Several factors affect bounce rates, but the optimum number is set below 40%.
As the digital field is constantly evolving and developing new tools, having skilled professionals is the best way to keep updated with the latest marketing trends. However, some may think that hiring digital marketing consultants could be expensive, but consider it as an investment that will bring several benefits to your business.
Top 5 Reasons to Hire A Digital Marketing Consultant
With many digital channels available, delivering the right message at the right time to connect with target audiences can be challenging. So, we put together five main reasons to hire online marketing consultancy services. Let’s take a closer look!
1. Master All Marketing Tools Available
The digital field never stops transforming, and new marketing automation tools come up every year. The way we implement those tools is key to getting positive results. With such a diverse offer, it becomes essential to hire consultancy services.
A digital marketing consultant has a deep understanding of those features and can help your business get the options that meet your needs. This certainly avoids the struggle of researching and choosing the right marketing tools and the eventual mistakes that may occur, saving time and money.
What’s even better is that a digital marketing professional can help your teams implement those tools and software. Besides, they can train your teams to master those tools also, which turns out to be a major asset for your business in the long-run.
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2. Introduce Innovative Ideas for Your Company
A digital marketing consultant can provide your business with fresh new perspectives on how to develop new strategies. A skilled professional is up to date with all the latest marketing trends and may develop leading-edge ideas to boost your campaigns and conversions.
On the other hand, new perspectives can also encourage in-company teams to boost their creativity and easily adapt to the constant flow of technological developments.
3. Measure Campaigns Performance
Measuring campaign performance and KPIs are essential to learn more about your target customers and give them the best solutions. When a customer becomes aware that you are delivering a crafted solution for their needs, it’s easier to win their loyalty.
Keep in mind that all your marketing efforts may be useless if you don’t know how to measure and analyse potential customers. That’s where digital marketing consultants come in, as they can help you monitor the digital strategy performance. By tracking and using data analytics tools, they give you valuable insights to improve your campaigns in real-time.
4. Develop Tailored Strategies for Different Digital Channels
Every digital platform is different and attracts different audiences. Developing a one-size-fits-all strategy for all your social media channels is a common mistake and produces poor results.
Every year brand new social apps are launched. A professional consultant performs a complete analysis of your business goals to target the most relevant. Even though almost every social network has its popularity, not all the options may be the best fit for your brand’s goals.
Digital marketing consultants have plenty of experience in every single online platform.
Therefore, they know how to communicate with your audience cohesively across all channels, making the most out of each platforms’ unique format.
5. Design A Striking Brand Strategy
Consistency is essential in the digital era. As we said before, each digital platform works with specific content types and attracts different audiences. Understanding this is essential to provide a consistent brand experience, and here’s when digital marketing consultants are vital.
Digital marketing consultants can outline a complete branding strategy to avoid losing customers, boost your business vision by creating signature statements, and design logos and colour schemes.
Your brand image is what the audience perceives first. Thus, it represents your visual identity. A digital marketing consultant can help your business develop an efficient branding strategy to always attract the right audience.
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How to Find the Right Digital Marketing Consultancy Services?
Now you know why every business needs to hire digital marketing consultancy services despite their size. We know it’s a significant investment, but it’s definitely worth the effort, as it will deliver long-lasting, profitable results for your business.
However, the digital field is fiercely competitive these days, and finding the right marketing consultant for your company can be burdensome. So, how can you make this process easier for you?
The first thing you need to do before hiring consultancy services is setting your business goals. This will undoubtedly help you find the right agency and the services that best suit your business needs. However, even though not all digital marketing agencies offer the same extent of solutions, you should aim for those with the broader offer of services.
At edirect, we manage highly-skilled collaborative teams that provide wholesome digital marketing solutions, from creative web design services to strategic SEO and e-commerce solutions.
We are focused on building strong brands, helping them boost their revenue by partnering with skilled digital consultants. We provide tailored solutions when developing a strategy, taking care of every single detail of your business.
Our digital marketing consultants can boost your online store performance by improving copywriting to encourage people to scroll and purchase your products. Furthermore, we also hold professional SEO skills to drive more traffic to your e-commerce website.
On the other hand, if you have a strong social media presence, our team knows how to develop an engagement strategy by collecting and analysing traffic data. With accurate insights and information from your target audience, we can outline an attractive social post strategy. And if you strive to reach new audiences, we design and develop compelling social media and Pay-Per-Click (PPC) advertising campaigns too.
Hiring digital marketing consultancy services is definitely the best choice to improve your business performance. A skilled consultant will guide you throughout the process of designing your entire marketing strategy from scratch.
But our services are not limited to marketing campaigns. Branding is as essential as the other aforementioned features and at edirect, we know how to create a whole new brand statement to stand out from the crowd.
Digital marketing consultancy services are a true investment, and they have a positive impact on your business revenue if you make the right choice. Hire only top-notch agencies that provide a wide array of solutions to expand your brand’s potential.
We all know now that the internet is a fast-paced environment, and it never stops developing new features. The key to keeping your business up to date with all these new technologies is to have a proficient digital professional team assisting you in your journey.
At edirect, we know how to help your businesses thrive by implementing the latest online marketing trends. Our teams understand each digital channel’s perks and how to outline the right strategy to engage your business target audiences. Every client at edirect is unique, and there are no two identical strategies. That’s why we provide tailored digital solutions.
Contact us and schedule a meeting to sky-rocket your business goals.