08 Aug 6 Reasons Why You Need To Consider Branding
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6 Reasons Why You Need To Consider Branding.
Branding plays a crucial part in the success of a business. Whether you are a small, medium, or a large business, branding gives you the much-needed market share and competitive advantage. It is the surest way to reap the benefits of your marketing strategy.
The Six Benefits of Branding
The following are six benefits you can expect from utilising brand image design Dubai:
#1: Helps build brand recognition.
Brand recognition involves the accuracy with which consumers can identify your products or service just by viewing your logo, packaging, tag line, or adverts. It is also possible to trigger brand recognition just with infographics, posters, and flyers associated with a brand.
When you perform business branding, it becomes easier for customers to recall prior knowledge. It should not be confused with brand awareness, which simply indicates that consumers know about your brand. Brand recognition makes it possible to achieve customer loyalty. Simply ensuring that consumers know about you is not enough. It is through recognition that customers will choose your products over your competitor’s.
When branding is done effectively, recognition becomes less of a challenge. You won’t have to mention the name of your products, as customers will able to identify them through simple prompts. Your target audience will have a far easier time recognising who they are dealing with. For instance, when you see a certain fruit with a bite taken out of it adorning an electrical item, you know that said item is the product of a certain well-known brand.
Today’s brands are notoriously ineffective at being easily recognisable. Do not worry – that is not your fault. Modern consumers are being bombarded with so much marketing information that it becomes hard to tell one from the other. Therefore, the only way you can remain at the top of the game is if you adopt an entirely different approach.
This calls for the involvement of a branding company that knows the right tricks to use. edirect is one such firm. The main idea behind our strategy is to make you visible to the public.
#2: Customer loyalty.
In addition to great customer service, branding comes in handy while trying to establish a loyal customer base. If you have done marketing before, you know how hard it can be trying to win over new customers. Thus, your best shot is to retain the ones you currently have by ensuring their loyalty.
A customer will buy from you if you convey your marketing message in a convincing manner. However, that is not enough to earn loyalty. To get brand loyalty, they need to know and feel that you share common values, a requirement that is best met through on-point branding. By making your values known, you establish a connection with your consumers, a kind of link that is easily transferrable to future generations.
During the branding process, it is common to pick colours, text, and designs that resonate with your customers. If they easily appreciate your choice of style, they will not hesitate to keep coming back to you. That’s because your brand has succeeded
#3: Easy introduction of products.
When you have established a strong brand and have a loyal base of customers, introducing new products becomes an easy thing to do. Rather than struggling to inform customers that these are your products, the focus would be on getting them to learn about the products instead. They already know that they are your products, thanks to strong brand representation.
“Branding is an important tool in any company’s marketing arsenal.”
A business that invests in branding is able to create anticipation whenever it launches a new product or service. The fact that you have earned their loyalty with your brand implies that they constantly research your latest projects. By the time the launch date nears, there are often numerous leaks which go a long way in creating a favorable entry space.
#4: Standout from the competition.
The business world is highly competitive. In most industries, you will find numerous competitors doing almost the same thing. This places you in a position where you share the customer base with a host of other businesses. This is an issue that faces a wide range of companies.
If you want to stand out from the competition, you must do something that will add an element of uniqueness to your operations. When customers interact with you, they need to feel your presence. Branding is one such action. If you were to do things in the same way that competitors do, including using their colours and themes, there would be no way to tell you apart.
With personalised branding, you get to determine the right set of colours, correct logo, and other elements that will help put you on the map.
People know you not just because of what you do or sell but also because they recognise your brand. As we have already seen, brand recognition is a direct ticket towards establishing a loyal customer base. Basically, what you do with your brand image helps to retain the current set of customers while at the same time attracting new ones.
Those who have bought from you before will willingly invite more friends to try your products and services. With such strong connections, competitors have less chance of surpassing you.
Branding is so powerful that it can differentiate nearly identical products. This happens because these products are provided by a name or logo consumers have become used to. With a competitive advantage like this, a business’ revenue stream will grow exponentially. Eventually, a business will surpass its rivals, achieving market dominance. Your competitors can also achieve the same results through their branding, so it’s important that you stay ahead of the game.
#5: Increase purchase speed.
Branding covers every aspect of your business and its processes. Typically, before a buyer makes a purchase, they go through a certain set of stages, such as product awareness, consideration, and making the purchase decision. Branding works in your favour by complementing each of these stages so that the purchase speed is increased.
Thanks to branding, potential buyers will have an easy time discovering you. They have seen your logos, social media sites, and even read reviews from other customers. When they search on Google and Bing, the search engine highlights you at the top because your website is search engine optimised. A strong brand is easily recognisable, meaning buyers essentially skip the first step in the buying stages.
Consideration normally involves the buyer evaluating whether or not they trust a brand. Since a reputable brand is all over social media, trust is not that much of an issue for the consumer. Therefore, the consumer is able to quickly consider their options and, will be more likely to settle for your business instead of one of your competitors.
Purchasing and re-purchasing are also simplified through branding. The customer won’t hesitate when deciding to purchase products and services in the future. They will have a better understanding of what your business does and what it sells. Their trust level will be unshakable. They will have a strong emotional connection to your products and service, which only serves to highlight the power of branding.
#6: Charge a brand premium.
Why do some business charge more for the same product that their competitors are charging almost half the price? Yes, quality comes into play, but the most distinguishing factor is your brand type. Businesses that portray themselves as a “premium brand” enjoy a huge price advantage. Customers associate the word “premium” with superior quality and are more than happy to pay a premium price for said products and services.
This is an idea that goes hand-in-hand with quality. It is basically a mind game. Customers are always ready to pay more as long as they feel a certain product will be of top-notch quality. In reality, the product may be no different than the cheaper alternatives.
Branding creates the expectation that your products and services are superior to your competitors’, even if the differences are minimal or entirely absent. Anyone who cares about appearance will want to be seen with the latest, most popular brands. There’s a psychological element at play here too which should always be capitalised on.
Why choose edirect.
edirect is your number one choice for branding in Dubai. We are in the business of helping businesses stand out from the competition. This is something we have been doing for more than two decades, always refining our process to keep up with the latest trends. Our strategic team has what it takes to deliver a top-notch premium brand that accurately reflects your business. This is what makes us highly respectable in the branding industry.
We always look forward to dealing with new challenges; no project is too big or small for us. Whether you are a startup or have been in the industry for a long time, edirect are here to help. We will work hand-in-hand with you until the brand created suits your exact needs.
Contact us today to have a look at our diverse and impressive portfolio.