- 10th Sep, 2020
Are you starting the process of creating your brand, and you are confused about the differences between brand, branding, logo, and brand identity? Do not worry, you are not the first to experience this confusion, nor will you be the last. These terms are written very similar but mean different things, and getting them right is going to help you tremendously in creating a strong brand. So, if you are looking to learn the differences of each term and how you may best apply them to your business, look no further! This is the article you have been waiting for.
- 3rd Sep, 2020
Are you struggling to generate the social media engagement you dreamed of when you started your business? There are some common misconceptions as to what actual engagement is. We would like to throw some light onto this matter, as well as provide you with the nine proven tips to boost your social media engagement. Are you ready to take your engagement skills to the next level? Then take a look at our latest blog.
- 27th Aug, 2020
Are you considering hiring a digital marketing agency for your business? It can be hard to choose one from out of the blue, especially with so many around. This is the reason why we put together this quick guide. Once you finish reading, you will have a clear understanding of which marketing agency is best suited to your needs and what you should know before hiring it. Interested? Keep reading until the end!
- 20th Aug, 2020
Do you want to increase the visibility and revenue of your website but are unsure how? This is a common issue that many people have. In this article, we will teach you the main differences between SEO and PPC, which to choose, and when. There’s also a plot twist - what if you mixed these two strategies? Interested? Read until the end to find out which strategy is the best for you!
- 13th Aug, 2020
If you are a graphic designer who is just starting in the biz or you are a seasoned one looking for more tools and software to ramp-up your game, this is the best guide you can hope for! We will be covering the top 20 graphic design tools of 2020 so that you can take your graphic design services to the next level! Read to the end to review them all.
- 6th Aug, 2020
Thinking about traveling to Dubai in the near future? We have put together a list of the top 15 Dubai hidden gems that go from food to attractions, so you don’t miss a thing! If you are looking for a non-touristic alternative to discover the city and you want to mingle with the locals, this is the ultimate guide for you. Grab a pen and paper and start preparing your trip to this marvelous city that will blow your mind!
- 30th Jul, 2020
Are you thinking about having your website developed? At edirect, we are specialists in the field. We have over two decades of experience, providing the best results for our clients. From portfolio websites to bespoke web applications, we cover all aspects of this industry and focus on delivering quality and conversions. Are you interested? Keep reading to find out the five reasons to hire edirect for your web design services!
- 16th Jul, 2020
Are you interested in developing an app but don’t know which one you should choose? There are many types of apps out there, and each has specific characteristics. From web apps and progressive web applications to native and hybrid mobile apps, deciding on the right one can be a bit tricky. That is the reason why we created this article! If you stick to the end, you’ll learn all about each type of app, their pros and cons, and how to best choose the right one for you and your business!
- 9th Jul, 2020
Ecommerce is hitting 2020 with some interesting new trends. Artificial Intelligence, voice commands, in-car buying, eco-friendly shopping, and more! If you own an ecommerce site you need to learn what the world of online shopping is brewing, and jump in on the fun before everybody else does. We invite you to read until the very end of the article to learn all about these new ecommerce trends and to see which ones you can start implementing on your site right away!
- 2nd Jul, 2020
Are you in need of a website that stands out from the myriad of options out there? Do you want to give your business a competitive edge? Then bespoke web application is the way to go. Bespoke web application ensures that you have a unique web design that nobody else in the world does, along with top-notch security, and a helpdesk team solely for you. We encourage you to take a look into the many benefits of bespoke web application development and see if you’re willing to go the extra mile for your business.
- 25th Jun, 2020
Do you know what branding is? And more importantly, do you know how it can benefit your company? Branding is crucial to any business. It helps build awareness and memorability, as well as a strong presence and good communication with your customers. However, building a solid branding identity can be tough, which is why, in this article, we will be covering all the steps and aspects involved in creating a strong branding identity. Keep reading to learn how to build a strong branding strategy for your business, too!
- 18th Jun, 2020
New SEO trends appear all the time as Google updates its algorithm. From voice search commands optimization to BERT, staying up to date can be a bit of a challenge. But the importance of SEO never diminishes. If you want your website to rank high in the organic search results, you need to learn these SEO trends and optimize your website accordingly. Keep reading to find out which are the newest SEO trends of 2020 and how to implement them on your site!
- 11th Jun, 2020
Crafting an effective social media content strategy takes some serious effort and constant evaluation. There’s so much more involved than a cool brand and pleasing aesthetics. You need to know your audience like the back of your hand; you need to set some goals, track, and measure them, as well as produce high-value content. If you’re interested in what these steps are all about, make sure you read the full article! It will give you some valuable information that you can apply right away to your strategy.
- 4th Jun, 2020
Having a leads funnel will allow your business to optimize the sales process, as well as foresee potential loopholes in your strategy. Once you understand how to create an optimal sales funnel, you gain a clear perspective on how the customer journey flows and you can later use that information to your advantage. If you are unsure of what a leads funnel is or how to build one, check out our full guide that will let you in on all the information that your business needs!
- 28th May, 2020
Designing your business card can be a tough endeavor. It needs to convey your brand’s identity as well as its message properly, in a way that is cohesive with the rest of your communicational pieces. This can be tough, and even more so if you are looking to stand out from the competition. This is the reason why at edirect, we have put together an article with the top 5 rules you need to follow to design a business card that rocks. Keep reading to find out what they are!
- 21st May, 2020
Many major changes coming to the PPC world. Automation, artificial intelligence, video advertisements, and so on. It can be hard to stay up to date with them all, which is why at edirect, we have compiled the top 5 PPC Strategies to Test in 2020. Read our latest blog to find out which of these strategies will best suit your business, goals, and how to implement them!
- 14th May, 2020
Designing your website to stand out from the rest can be tough with so many great designs out there. This year is full of innovative concepts that you do not want to miss out on. Minimalism, bold colors, typography, disrupting grids, hand-drawn elements, you name it – there are many concepts now which are making waves. The options are numerous, and at edirect, we can help you choose the right ones to satisfy your brand and goals. From designing your website’s layout to hosting, we can do it all.
- 30th Apr, 2020
When you own an online business, you don’t have time to spare. You are often completing tasks, managing other people, closing deals, and checking your marketing campaigns. You need all the help that you can get, especially if you travel a lot or work remotely. There are many mobile apps nowadays that can greatly impact your life in a positive way. At edirect, we have compiled the best 15 mobile apps for your online business that will help you save time, effort, and money.
- 16th Apr, 2020
Coronavirus (COVID-19) has already arrived, causing more than just a threat to our health. It also presents a tremendous challenge to the global economy and our businesses. This is the reason why e-commerce may be exactly what you need to thrive during these difficult times. When you have an e-commerce website, you are ensuring a more solid and roundabout business (regardless of your physical store, if you have it), so you want to be in on it. Keep reading to find out exactly how you can benefit from having an e-commerce website!
- 2nd Apr, 2020
Ramadan is one of the most revered months of the year for Muslims. It is a time when the whole community comes together to follow the teachings of Islam closely and improve their devotion to their religion and its teachings. If you are friends with Muslims, you might have noticed a change in their routines during this month. Maybe your foodie pal is no longer going with you for your weekly lunch. Or perhaps you don’t get to see your friend during the soccer game or other activities that some people abstain from. This article shares the answers to some commonly asked questions regarding Ramadan.
- 26th Mar, 2020
Search engine optimization and conversion rate optimization are two topics that people often tend to take sides on. However, the truth of the matter is, if you want to have a winning strategy, you need to bring the two in sync. To do so, you need to go to the root of it all, which is naturally SEO. With properly visible content, you will bring in customers who will eventually end up buying your products. Knowing the strategies behind it and being able to implement them can be a game-changer. We are sharing five top strategies that can help reach that winning point.
- 19th Mar, 2020
Creating a brand is so much more than just creating a logo. It is a process that takes effort and consistency, which will eventually lead to the creation of an identity. This effort and consistency need to be present, not just in your message to your customers but also your services. The steps involved in the process require meticulous care and hard work. However, knowing how to execute them can make things a lot easier. To help you out with that, we are sharing a detailed guide on how you can create a strong brand identity in the year 2020.
- 12th Mar, 2020
Social media marketing, or any other form of marketing for that matter, requires a lot of effort and planning. Making sure that everything is according to your goals and aligning individual parts can be a pain. You end up spending weeks coming up with the right content and strategy, and then you feel happy when customers start pouring into your portal to shop. But in the end, you see so many people who simply abandon their shopping carts and leave the site without making a purchase. Instead of losing hope, you can focus on social media remarketing to regain those potential sales.
- 5th Mar, 2020
People will only think that you are a professional if you look like a professional. In the current business scenario, projecting an image like that means providing your services in an easy to approach manner. One of the best ways to achieve this is by developing a professional-looking website. With the internet quickly becoming the primary source of business interactions, your website will act as your global ambassador. This article takes a look at all the reasons why you should invest money in professional website design and how it will benefit you down the line.
- 27th Feb, 2020
There are many factors that one must consider when trying to optimize e-commerce businesses, and one of them is SEO. Being the ultimate tool for gaining a high website ranking in search engines, it is extremely important for e-commerce success. As time advances, the role of SEO is growing and evolving as well. E-commerce businesses can no longer take it for granted if they want to stay competitive. The points shared here will give a good perspective on how e-commerce is becoming a major driver in the growth of businesses on the internet.
- 20th Feb, 2020
Business is an ever-evolving beast, and with technology, the speed of that evolution has practically gone supersonic. Surviving in such a world requires one thing first and foremost; staying on the cutting edge. If you are not adopting the latest tools, you will die out like the dinosaurs. The field that needs the most focus in this regard is marketing, and as it happens, digital marketing is now king. Knowing what the latest trends are can help you in achieving that edge. However, there are some things that you simply cannot ignore, and this article tells you exactly what they are.
- 13th Feb, 2020
There are many great places in UAE and in adjacent countries like Oman where one can easily go in a car. Knowing what to look for and finding the right place is not everything. You also need to know what each place has to offer. There is a vast range of activities that you can indulge yourself in as well. Depending on the location, you will be able to determine where you want to go for your road trip. In this article, you will find all the necessary information regarding several different locations that can be your next road trip destination.
- 6th Feb, 2020
Branding has become one of the most important subjects in the entire business world. Its importance has become incredibly high as more and more businesses realize that without a clear image, customers will not recognize them. This can have a bad impact on business performance in the long run. Knowing what branding is and how it can lead to the success of your business is very important if you want to make sure you survive in the long run. The points shared here will give you all the knowledge you need to ensure effective branding.
- 30th Jan, 2020
Long gone are the days when billboards and TV commercials were the keys to gaining customers. The global connectivity provided by the internet is changing the marketing game rapidly. Social media platforms are the future for all marketing strategies and knowing what to do is very important for maximizing returns on your spending. What steps you take can make a big difference in the kind of results you get. Know everything that has an impact on the success of your social media marketing campaigns and start maximizing your sales.
- 23rd Jan, 2020
SEO is THE most important thing when it comes to making your webpages shoot to the first page of every Google search. Making sure that you have fully optimized each webpage is crucial to building consistently high traffic. This requires knowledge of the factors that affect SEO implementation. Without these factors in check, you can quickly go from a first page worthy source to some non-existent website that never sees any traffic. The factors presented here, when properly considered, can make a big difference on how your website performs among the million other sources popping up alongside.
- 16th Jan, 2020
Mobile app development is one of the fastest-growing fields in today’s world. With every single field of work and business going “mobile”, it is almost impossible to neglect its importance. It is only logical that we embrace this challenge and the advantages it provides. Any business can boost its operations significantly by adopting a mobile app. However, you must know what to create and how to go about it. There are a few factors you need to consider.
- 9th Jan, 2020
For businesses around the world to operate at an optimum level, they require a content management system that allows multiple profiles to contribute to uploading content before publication. Technical knowledge is not required when it comes to using a CMS, which has many benefits. Read on to learn more about this essential software.
- 2nd Jan, 2020
As the e-commerce world undergoes a tremendous revolution, one term that seems to have become a buzzword is ‘Social Shopping’. Almost every leader in this sector wants to learn about it and know how they can connect directly with their audience via social media. Read on to learn what this is and many more facts.
- 19th Dec, 2019
The generation we live in has grown technologically to the extent that no business can afford to operate without a digital presence successfully. Having a mobile application is one of the ways to mark your presence in the digital arena. With an app in place, how do you make it visible to the right audience? All of this depends on the application marketing strategies being used.
- 12th Dec, 2019
Jingle bells, jingle bells, jingle all the way… it’s Christmas season! This is a time to celebrate with both friends and family regardless of religion and age. It is a time to flee from your ever-busy schedule and explore the beautiful sceneries Dubai has to offer. Read on to find the top 10 places to visit this Christmas.
- 5th Dec, 2019
Dubai, the city of dreams, is special for its ultramodern architecture, luxury shopping, and lively nightlife scene. Boasting the likes of Burj Khalifa, the world’s tallest building, this city indeed has a lot to marvel about. In this article, you will encounter many interesting things you didn’t know about Dubai. Read on to find out more amazing facts.
- 28th Nov, 2019
An effective marketing strategy is required if you are to put your business on the map. As competition continues to toughen, those who are yet to take advantage of Infographics as part of their strategy are missing out immensely. Even as marketers benefit from it, the use of Infographics cuts across many fields. Here are the benefits to look out for.
- 21st Nov, 2019
Given that e-commerce faces stiff competition, running a shopping campaign is key to ensuring that you make more sales. Shopping ads are a requirement to reach more customers and provide them with information about your business. However, not all people are aware of the right things to do when executing Google shopping ads. Read this step by step guide to learn more.
- 14th Nov, 2019
Successful presentation and proposal design require one to adopt a specific set of attributes. Failure to do so may lead to a situation where your audience is not wowed and the end goal not achieved. Those who have been able to turn a boring presentation into something people will discuss long after they have left the stage know the tricks they use. Read on to learn more.
- 7th Nov, 2019
One of the most important promotional marketing techniques that a restaurant can take part in is to come up with an impressive menu design. A menu ought to express your eatery personality, promote profitability, concentrate on your operations, establish memorability in your customer’s mind, and establish your prices. Here is a detailed look into why menu design is vital and the best way to go about it.
- 31st Oct, 2019
Digital designs that effectively convert are the ones created with the utmost consideration of all the relevant factors. Such designs are normally explained in such a manner that even non-techies can understand. For that to happen, there are some factors that must be put into consideration in digital design. Read on to learn more about these factors.
- 24th Oct, 2019
Every year on the 3rd of November, Emiratis celebrate Flag Day. Things will be a bit different in 2019 as the celebration occurs two days earlier. The 2019 Flag Day will happen on the 1st of November. This national occasion will be a perfect time to remember the efforts of our founding fathers. Here is everything you need to know about UAE Flag Day.
- 17th Oct, 2019
Building a business from scratch to dominate your industry is not an easy task. There are numerous challenges you will encounter in the process of doing so. For that reason, you need as much support as you can get. Paying attention to office stationery is one of the vital components which will ensure you operate seamlessly. Read on to learn why branded stationery is a must-have for every business.
- 10th Oct, 2019
Successful SEO execution on your website means that you have used the right combination of key terms to attract prospective customers. What factors are you supposed to consider when doing an SEO campaign? There are so many such factors, but you must pay consideration to the most important ones. Read on to learn more.
- 3rd Oct, 2019
The same way a book is judged by its cover is similar to how your website will be criticized if its display isn’t pleasing. For that reason, you have an obligation to build a site that portrays professionalism by making it clean, impressive and up-to-date with trends. Responsive web design helps you seamlessly achieve this. Why is this concept so important?
- 26th Sep, 2019
Video advertising is the latest trend in the field of online marketing, thanks to the sudden rise of video content. The strategy has been proven to work. Those who have tried it so far love the results, leading to hundreds of thousands of other marketers giving it a try. This article explores why video advertising is indeed the future of marketing.
- 19th Sep, 2019
A seamless social media strategy can help propel your startup in Dubai, bringing in a steady growth of customers. However, a careless campaign will have little effect and will distract from your business time. Having worked with many clients in growing their social media presence, we have a strong knowledge of how best to use Facebook, Twitter, Instagram and other platforms.
- 12th Sep, 2019
Customized real estate agent systems have numerous benefits as opposed to general real estate CRMs. When such software is built specifically for your business, it becomes possible to tailor it to meet your specific needs. Having serviced different clients in the real estate industry, we understand how important it is to focus on your customers’ current requirements.
- 4th Sep, 2019
edirect is a leading developer of cryptocurrency payment gateways. Our team of highly dedicated and skilled experts work around-the-clock to see to it that your business can seamlessly receive crypto payments. With our professional help, your entry into the world of cryptocurrencies will be an easy one. We do not second-guess our cryptocurrency development approach because this is something we have vast experience in.
- 22nd Aug, 2019
SSL certificates are normally installed on websites with the main purpose of securing them. Upon successful installation, the website URL no longer starts with HTTP. Instead, it uses HTTPS. What this means is that any type of communication between the web browser and server is encrypted. Malicious hackers situated between the client and server will find it that much harder to eavesdrop and misappropriate sensitive information.
- 15th Aug, 2019
Woocommerce development has taken the world by storm. Today, more e-commerce websites are powered by the Woocommerce platform than ever before. This is a clear sign as to where the future is headed. In order to be on the safer side, you are better off embracing the platform early. When you do so, there are a couple of benefits to expect. Read this article to learn more.
- 8th Aug, 2019
Branding your business gives you the advantage of being easily recognizable and also setting you apart from the competition. A branded business is one which does not require a lot for it to be easily recognizable. Instead, features like logos, packaging, and color schemes are all that is needed. Every company needs to consider business branding. Read this article to find out why doing so is important.
- 1st Aug, 2019
Dubai is in its final stages of preparation to host the 2020 World Expo for 173 days. With an expected 25 million visitors expected over the six months, the Gulf City is doing whatever it takes to make this a huge success. A lot is at stake here, from legacy issues to the desire to establish Dubai as the World’s business hub. That explains why the City Readiness Committee is working around the clock to harmonize local and federal entities.
- 25th Jul, 2019
Recruitment agent systems are designed with the sole intention of supporting modern HR functions. As technology improves, so do the duties of recruiting officers. This makes it necessary to create a system that is more valuable and one which adds real-world value to the operation of a business. There are numerous benefits that your business can get by implementing recruiting agent systems. Read on to find out more.
- 18th Jul, 2019
When choosing a dedicated server hosting company, it is vital that you go for a firm that really understands the landscape and has an established history of hosting websites. You must pay attention to key factors like hardware performance and technical support since these have a direct impact on user experience. You can be confident that your website will be delivering the best possible user experience when you opt for dedicated server hosting.
- 11th Jul, 2019
About three decades ago, Dubai was nothing more than just a desert. Today, this Middle Eastern hub is a modern city with a global appeal. Dubai owes much of its reputation as one of the world’s business hubs that integrates effectively the use of technology. This use of technology in Dubai transcends industrial activities. From smart homes to digitized delivery of government services, new systems are ever emerging to make life easier in the Gulf City.
- 4th Jul, 2019
Implementing a customer relationship management system (CRM) can be the smartest move for your business. With this single piece of software that incorporates a wide range of applications, your business will be better placed to manage interactions with different customers. The software also helps save you time, money, and resources. These are crucial elements required for business success. Read on to find out how your business can benefit from CRM system.
- 26th Jun, 2019
Custom web development gives you great advantage, more than the off-the-shelf solutions that most web development companies can only offer. A business whose operations are powered by customised web applications can decide exactly what features they want incorporated and remove anything else that reduces efficiency. You also get to do things such as automating repetitive tasks, facilitating collaboration, and enhancing secure data access. Learn more about director's custom web development process
- 20th Jun, 2019
The term PPC is an acronym for pay-per-click. This is an online marketing model in which an advertiser pays a predetermined fee every time their ad is clicked. In other words, it as a way to purchase site visits instead of acquiring them organically. With PPC, you earn yourself the possibility of ranking higher in the search engine results for given keywords. All online marketers and entrepreneurs must understand what PPC all about. Let the edirect's PPC team show you how.
- 13th Jun, 2019
We live in a time when people accomplish key tasks like ordering their lunch or buying a new gadget right from a smartphone application. With high mobile usage, it can be a great disadvantage for a business not to have an integrated mobile app. You not only lose out on a huge potential to grow the business, but you are also unable to operate efficiently. Just having a website or Facebook page is not enough in this rapidly changing high-tech world. edirect build mobile apps. Here are some reasons why you should get a Mobile app developed by edirect for your business.
- 5th Jun, 2019
An e-commerce website is not like a regular site. This is a website that is going to sell your products directly to customers. If it does not meet certain requirements, you will experience the highest bounce rate, making you unable to sell virtually anything. For that reason, there are key factors which must be considered in e-commerce web development. Brilliant incorporation of these factors makes you stand out from competition. edirect can deliver stunning E-commerce websites.
- 29th May, 2019
Search Engine Optimization (SEO) entails tweaking your website around so that it ranks higher in search results pages (SERPS). A large percentage of site traffic comes from Google and social media search engines. Thus, you must make sure your content can easily be reached. This is an easy thing to do provided you follow certain guidelines and know the 'tricks of the trade.' Here's some tips and techniques to help you gain traffic and increase visitors looking for content just like the content on your website now!
- 10th May, 2019
If you want to stay ahead of competition, you must design an elegant and effective website. This can be quite challenging, especially if you are coding the site from scratch. However, using magento in website development reduces such difficulties. This is a platform that has been used by world’s top brands like Nestle, Nokia, Nike, and Samsung. From a custom-made website to a high performing site, there are so many reasons for an edirect custom built magento development.