7 Key SEO Implementation Factors

All the top factors to consider when launching an SEO campaign.


7 Key SEO Implementation Factors

SEO is an ever-changing field, and it can be quite hard to keep up with the latest requirements for a lot of people. However, having a refresher to set your requirements straight can be very helpful. Since SEO is what makes all the difference between amazing traffic and being non-existent, you should know what to do.

For most websites, the ultimate goal is to make sure they grab as much traffic as they want. This is because the more people that visit your site, the more revenue you will end up earning. Whether it is through ads or making sales, the point remains the same. People put a lot of effort into building their sites, and if it doesn’t show up in anyone’s search results, then the efforts can feel quite futile.

To make sure you do not fall into that abyss, we are sharing the top factors that you need to consider regarding SEO. Implementing your SEO strategy in alignment with these factors can help you gain a lot of traffic.

#1 – Content Uniqueness

No matter how much time you spend developing your SEO strategy, it will not work at all unless you post content that is worth looking at. To entice visitors to your site, you have to offer them the type of content that no one else is offering. This includes everything from language, tone, description style, and so on.

This should also not be limited to only one page of your website like the home page. You need to make sure that every single page you post has enticing content on it.

The audience should feel engaged when they see your website. They need to feel the need to come back for more. In addition to that, you should also make sure that it is very reader-friendly.

If you write things that an average reader cannot understand, then it is not going to benefit you in any way. You should also figure out the right amount of content that needs to be written on any page. If you either keep the content too short with no details or very long and too detailed, the reader will lose interest. Find the optimal content length for each page depending on what you are posting.

#2 – Content Theme and Keywords

The cornerstone of any successful SEO strategy is the keywords you use and the theme of your content. Google is a very smart system that tries to figure out the relationship that you provide between the content that you have written and the keyword research that you do. For example, if you are talking about car rentals, you cannot include keywords that are about “freight services”.

Such a strategy will create a mismatch, and your website will naturally fall in the results. You cannot force a triangle into a slot that’s meant for a square.

To make sure you make the right match, choose words that find the perfect balance between niche and traffic size. You have to make sure that the keywords you use are not too generic, making your competition too large to match. You also have to make sure that it’s not too specific, meaning that very few people would write down such a specific search phrase.

Additionally, language should also be very natural when using keywords. Google is all about finding semantics and associations between keywords and the content they are used in. Writing a sentence that ends up being nonsense just to fit your keyword will also lead to bad results.

“Here at edirect, our team of SEO specialists have carried out many successful SEO campaigns.”

#3 – Metadata Optimisation

The part of your website that talks directly to Google and other search engines about each page, is called metadata. This is the code that provides information about what each page is and what it contains. You can use keywords in each of the different types of metadata described here to make sure your webpage shows up at the top of the search results.

Yes, search engines do go beyond just the content you have written to rank results. The fact is, if you have not optimised your metadata, you are not utilising a major portion of your SEO potential. Here are examples where using SEO optimisation can make a big difference:

  • Page meta description: Whenever you perform a search, you see some descriptive text under each search result. This text provides a brief on what the webpage contains in terms of content. That is the meta description that you must create for each page. You have to make sure it contains the right keywords and is also aligned with the overall content of that particular page.
  • Title tags: You must have observed that often some text appears blue and underline on the webpage. These are links to other pages with content that might be of interest to you or a service. For example, if you want to find an SEO agency, you could click on SEO Agency which would take you to an SEO services website.
  • Headers: You must have noticed by now that all the text written in this article is divided into sections. Each section is marked with a heading that you write using H1, H2, H3 codes. These headings make it easier for you to group information in your mind for better understanding. The same concept also applies to search engines like Google. They also use these headings to gather context on what is written and using keywords here can vastly improve your ranking.

You also need to consider URLs in this section. Even though they are not part of the metadata, they act in the same way when it comes to SEO. Having keywords in your page URLs can boost your page ranking.

#4 – Loading Time

Google’s site ranking algorithm goes far beyond the confines of rating keywords. Several technical factors also impact your site’s ranking, loading time being one of them. Living in a fast world means people expect access to data in the shortest amount of time. If your site takes too long to load pages, there is a big chance that your visitors will click off the site. People simply don’t want to wait a long time waiting for a page to load.

This can seriously frustrate webmasters, but some tools can help you find pain points. Google also provides many Google Tools that can help you make sure your pages load as quickly as possible. You can find the areas that are taking the most time and eliminate any elements that are causing slow down.

The result is the same; whatever your site’s load speed is, the same will be the ranking it will receive. So if you want to make sure your visitors keep coming, always test the page speed when you launch it.

#5 – Mobile Friendliness

There is a big chance you may be reading this article on a phone or tablet. If you are, it is because most other people are too. Ever since smartphones became mainstream, people rely mainly on mobile devices to consume data as they can do it on the go. This popularity means people need to see content in a way that isn’t a hassle to look at on a smaller screen. Optimising your website is very important for that purpose as Google has also updated its ranking policies now.

If your site is not created in a way that it would support mobile-friendly viewing, Google will rank it lower. This is not a problem anymore though since countless brilliant website development tools are available that automatically convert your page to a mobile-friendly version. They can also automatically determine if a device accessing the site is mobile and send the correct version without asking.

#6 – Backlinks

Did you know that the links you add to your text also have an impact on the way your site is ranked? The fact is, not only are they a separate factor in site ranking; they can have a major impact if used correctly. Therefore, when it comes to backlinks, you have to be very careful in the way in which you use them. While you can get linked from any website you want on the whole wide web, some links are better than others.

  • You should gain links that are from the most trustworthy sources. Google takes a keen interest in the links you share as part of your content. If they are from authoritative sites that have a large user base, they will have more weight. Alternatively, if you link to sites that don’t have a good amount of traffic or are filled with spam, your links will carry no weight. The right page linking to your website can make a big difference to your traffic in the long run.
  • Relevance is also a factor that Google considers. Having links on websites that do not have the same content as yours is not very helpful. For example, if you have a website that sells car parts, links to a well-established car blog can give you a lot of weight. Having a link to an irrelevant source like a website about dogs will not help.
Factors to consider when trying to rank on Google.
  • Using the right anchor text is also important in backlinks. After all, the readers will only click on links that are relevant to their needs. For example, if you have a card printing business in Chicago, you might want to use “Chicago card printers” as your anchor text. Having a description that describes you and your service is critical.
  • You should also use correct links for every backlink you have. It is inefficient to use only one page for all backlinks. A lot of people simply use their homepage, which can be a bit misleading. If someone is looking for a particular type of content, they want to go to that directly instead of searching your website. Use links to pages that are relevant to the information needed.

#7 – Time Spent on Your Site

Remember how we said you have to make your content engaging? Well, Google also considers how engaging your website is. It measures it by calculating the amount of time a person spends on your website. While this can be a little hard to work with, you should simply stick to one easy strategy. Keep your content engaging and provide the most relevant information to maximise the time spent on the page. The better your time is, the better your ranking will be on search engines.

The things described here are not too difficult to understand, but they do take time to master. That time is often not available for a lot of website owners. Having a little help from professionals like edirect can make sure that you maximise the SEO effect on all your content and quickly gain consistent first page rankings!

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