13 Jun 6 Reasons Why Your Business Needs a Mobile App
6 Reasons Why Your Business Needs a Mobile App
Welcome to Industry 4.0! This is an era where businesses are powered by technology. To beat your competition, you must make sure that yours is the most advanced. A mobile application is one such technology. Let edirect, a Mobile App Development Company in Dubai show you how.
A website may be sufficient in displaying the products and services offered by your business. However, the increased use of smartphones by the modern generation makes it necessary to have a mobile app. For any business that wants to revamp its marketing style, such an app should be both interactive and fluid.
There is an app for just about anything. Whether you want to order groceries, shop for the best sneakers, or manage your company’s finances, all these can be done at your fingertips. That’s because most people’s focus nowadays is on how they can simplify their lives.
Your business can take full advantage of a mobile app as a powerful marketing tool created by edirect in Dubai. Whether you are just starting or already established with offices all over the globe, this is a tool you do not want to take for granted. You can use it to drive sales, increase your customer base, and improve your market reputation.
Android and iOS operating systems are the most popular mobile operating systems. A business can choose to build its mobile application on one of the two operating systems or both. Your decision is influenced by several factors, including the operating system that your audience mostly uses and your budget. It goes without saying that an app which can be run both in iOS and Android would be more expensive than that based on one of the operating systems.
Whichever decision you make, edirect has the best Android app developers who can take your business to the next level. Our iOS Mobile App Development process has been tested and proven to be the most effective. We aim to meet your needs and exceed your expectations. With years of experience in the industry, we are sure to leave you mesmerised by our app development skills.
Why Your Business Needs a Mobile App
The following are the top 6 reasons why your business needs a mobile app:
#1: To Increase Sales
If a business is not growing in terms of sales, then it is a matter of time before it is phased out. That’s because as your sales decreases, it signals that your competitors are winning. They are literally taking away your business.
A mobile app is an effective way to increase company profits. Its effectiveness is dependent on the size of your audience. You can use it to motivate them to buy from you or increase the number of their purchases through bonuses, discounts, and promotional push notifications. For example, a company can use geolocation features to send special offers to customers that are in close proximity to their business.
Mobile apps can also be designed to facilitate payments. If there is one feature that is causing a revolution in the commercial world, it has to be mobile payments. Your potential customers have hectic lives. The last thing they want is to have trouble spending the money they worked hard to earn. They want to make payments in the most convenient way possible, and that can easily be done via your mobile app.
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#2: Brand visibility
How long does it take you to recognise an Apple Inc. logo when you see one? That’s because Apple has a big reputation all over the globe. This is a brand that does not require much time before somebody identifies it as the brand created by Steve Jobs. Besides just delivering top quality products, Apple invests heavily in advertisements. People could come across it in the mainstream media, in movies, and even weekly magazines.
As they continually serve to promote the company’s various products, the brand’s reputation grows. Currently, mobile marketing display ads are also leading the modern advertising revolution, an incredibly powerful way to gain exposure for your company based in the United Arab Emirates.
Now things have changed, and apps seem to be the new way firms are getting the much-needed brand visibility. Simply ensuring your application is in Google Play Store or iOS is all that’s required. When a user scrolls through these stores for the next app to install, they will keep seeing yours.
In a world where a more significant percentage of the population has smartphones and spend an average of two hours on them, having an app customised to represent your business greatly enhances brand visibility. With such an app, you can easily communicate with your customers – a capability that goes a long way to earn their trust since you are easily accessible.
Customers that have trust in your business are more likely to be loyal to you and are easier to retain. Anyone who has done marketing knows that it is easier to retain a customer than win new ones over.
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#3: Easily get customer feedback
Mobile apps are an essential tool for collecting vital information from your customers. The data collected could then be used to draw a clear picture of what they are up to and also develop an effective sales trajectory. If you sell a wide range of products, you can quickly tell the products that they like the most, which regions generate the highest sells, and the untapped customer needs.
The amount of information collected via the app is highly valuable to your marketing team. It gives them the power to come up with targeted campaigns. This means that all your efforts are being focused on the relevant people. It would be a waste of time and resources to blindly launch a campaign to sell youths’ clothes for Dubai regions, but only elderly customers see all your messages in Jordan!
A creatively designed mobile app has all the features required to harness more information which can take your business to the next level. edirect apps are designed to create a platform through which customers can easily contact your business with the minimum number of clicks. For instance, they could be able to easily email you directly from the app, and can also chat with you right away.
edirect’s app development process evaluates whether or not you need such features before implementing them. Apart from the information provided voluntarily by users, we can also use data collected by the app. This includes details such as customer locations, goods purchased, and frequency of buying. We have what it takes to incorporate all these functionalities into your business app.
#4: Audience building
The mobile app allows you to create a special connection with your customers in the UAE and beyond from any place in the world. To begin with, you get rid of the need for customers to remember your web address or use a search engine since they’ve already installed your app. All they need to do is take out their smartphones, locate where the app is installed, and launch it. It feels as if you are just right there with them!
This sense of a personal relationship could easily trigger them to tell their friends about the app. While they are having a group lunch, one person may mention it, and the rest could be eager to try it out. Each new user that installs the app becomes a part of your information space. You are in charge of the number of installations that you want. Make use of various strategies like discounts and bonuses to build a bigger audience.
You are bound to get explosive results when you combine your app with a business website designed for you. An SEO optimised website attracts more people to your site since it is friendly to search engines. Once they are there, you can redirect them to your app. At this point, you have them exactly where you need them for effective targeting – a great online marketing strategy.
#5: Competitive advantage
As mentioned above, a mobile app gives you access to a wide variety of customer information. You are able to see their location, the kind of products they like, and how often they interact with your app. Furthermore, the app gives you the chance to build a personal relationship with the customers. This goes a long way in creating brand visibility and loyalty. When these are combined, there is no way your competitors will be able to reach your level of growth.
A quick scan through your industry could reveal that most of your competitors have a website. However, for one reason or another, very few of your competitors have an app. Maybe they could have been deceived into thinking that it is not necessary. If you can be the first to combine the power of a website and app, who would be able to beat you in your game? Your guess is correct – no one!
We are all headed to a future where mobile users will not have the time to keep navigating to websites to make an order. They will always want to do that quickly via an app. If you can be among the first people to tap into that future, then you will have endless opportunities.
#6: Give your business a positive image
A business that has an app is often assumed to be tech-savvy. Such a business is seen to be operating in its own league. In a world where our daily activities are fueled by technology, creating such an image makes you stand out. Without knowing it, you will make your competitors appear as though they are about to cease operating at a time when you are focused on the future.
Get in touch
edirect is the best mobile app development company in Dubai. We are your number one choice for all your app needs. Contact us today for a discussion on how we can create a customised app for your UAE business and target customers around the world. As a leading app developer Dubai based, we use the latest technologies to make sure that you can make the most out of this useful tool.
Mobile apps are now an essential business tool. If you want to stay ahead of your competition and be the leading UAE business within your chosen field, let our edirect app developers show you how.