E Commerce development

Reaching a nationwide audience

Urban Physique are a startup company that came to E Direct Link for an E Commerce website. As creators and distributors of the Urban Physique clothing brand, they needed a website that would tie into their company’s image and reach a nationwide audience. It was important that the website was easy to use and incorporated marketing techniques.

01. E Commerce development

Our designers agreed that the best solution for Urban Physique was a PrestaShop website which is a popular E Commerce platform. The customer specified in the brief that the design had to have a classic and clean look to reflect the company’s image.

With this in mind, our web design team got to work and created a sleek site that was fully responsive. Since it was an online shop, we incorporated many images to showcase the client’s products. The site also had to use the Urban Physique brand carefully while reinforcing it into the user’s mind.